Master the core functions of the four major modules, Overview, Competitors, Analytics, and Prompts, and establish a rhythm for daily monitoring and optimization

Overview

Brand Content Strategy

What is this? It is a list of content topic suggestions automatically generated by Geneo based on your current AI visibility performance.

What can you see

• Recommended Article Title (e.g., "How to Choose the Right Brand Visibility Tracking Tool for AI Search Engines")
• Content Type Label (Commercial/Review, Informational/Guides, etc.)
• Sort by Priority Content Direction

How to use

• Prioritize handling "Commercial/Review" and "Commercial/Recommendation" types -- these directly affect whether AI recommends you in comparison/selection questions
• Take the proposed title asthe starting point of the content calendarand assign it to the content team
• Review monthly to see if the newly released content covers these topics

💡 Tip: Select 1–2 suggested topics to implement each week, rather than completing all at once

Top Referenced Domains

What is this The top 30 websites most frequently cited by AI when answering relevant questions in the past 30 days.

What can you see

• Domain rankings (e.g., searchengineland.com, en.wikipedia.org, semrush.com)
• Number of citations
• Visualization Bar Chart of Citation Frequency

How to use

• Priority objective: Get your brand featured on these high-frequency citation sites
• Contributions/Guest Posts (e.g., searchengineland.com, techradar.com)
• Product reviews (e.g., semrush.com, hubspot.com)
• Authoritative directory listings (e.g., aiclicks.io, otterly.ai)
• Content optimization direction: Study how these sites write relevant content
• Structure (subheading, list, comparison table)
• Evidence (data, cases, citation sources)
• Positioning (How to Describe Brand Differentiation)
• Competitor Analysis: If competing products have already appeared on these sites, find their content and conduct benchmarking

💡 Tip: If your official website enters the Top 30, it means AI has started to recognize you as a "citable authoritative source"

Competitors

Add 3–5 competing products, including at least:

• Industry leader
• Direct competitor

Selected competing products will be included in the OverviewCompetitive LandscapeandAnalyticsfor continuous monitoring

Analytics

Core Indicator Card (4 Dimensions)

When you enter the Analytics page, you will see 4 key metrics:

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Metric Comparison

What is this A comparison of brand vs competing product visibility trends across the timeline (default: past 30 days).

What can you see

• Line chart of Brand Visibility (%) for each brand
• Canarbitrarily switchtime range
• Switchable comparison dimensions (Brand Visibility / Link Visibility / Brand Mentions / Link References)

How to use

• Look at trends, not single points
• If your curve continues to rise (for 2–4 consecutive weeks), it indicates that the optimization is effective
• If the curve of the competing product suddenly rises, click in to see what content they have recently released
• Identify turning points
• During which week did your curve show a significant change? What was the corresponding content/PR action?
• Record and replicate successful experiences
• Set benchmarking targets
• Select 1–2 direct competing products as the targets to catch up with
• Weekly update on the gap (e.g., "The gap with Semrush this week has narrowed from 45% to 42%")

Sentiment Distribution

What is this The distribution of emotional tendencies (Positive / Neutral / Negative) when AI mentions each brand.

What can you see

• Horizontal bar chart, green = positive, gray = neutral, red = negative
• Comparison of emotional proportions among brands

How to use

• Your Neutral ratio is too high → It indicates that AI mentions you but does not provide a clear recommendation or evaluation → Action: Strengthen differentiators, advantages, and applicable scenarios in the content to give AI more "citable conclusions"
• The Positive ratio of competing products is significantly higher → Click into the Prompts module to see specifically which issues the competing products are positively evaluated in → Analyze what they do better in terms of content/signals
• Negative (red) appears → Immediately identify which issues/which AI engines provided negative descriptions → Check for misinterpretation or whether brand representation/boundary explanations need adjustment

💡 Ideal state: Positive proportion >70%, Neutral <30%, Negative close to 0

Prompts

Brand Prompts

What is this The management center for all the issues (Prompts) you are monitoring.

What can you see

• Complete question text for each Prompt
• Language/Market Label
• Two buttons：View Strategy | Generate New
• 🗑️ (Delete)

Three Core Operations

Operation 1:+ Add from Library

When to use

• Discover new high-intent issues (from sales feedback/user search terms/review section of competing products)
• Expand into new topics/scenarios

How to do it

• Click the top right corner+ Add from Library
• Select from Geneo's question bank or enter a custom question
• It is recommended to add 3–5 each time to avoid over-dispersing the monitoring scope

💡 Tip: Prioritize adding "comparative", "selection", "alternative" questions (e.g., "xx vs yy", "Best xx for domain", "Alternative to xx")

Operation 2: View Strategy

When to use

• You perform poorly on a certain issue (not mentioned / suppressed by competing products)
• Wondering how to optimize for this specific issue

What you will see 10 high-potential content topic suggestions, each including:

• Suggested article title (can be copied/deleted)
• Content type labels (Informational/How, Commercial/Comparison, etc.)

How to use

• Convert suggestions intospecific tasks(title, outline, responsible person, deadline)
• After publishing the content, come back in 2–4 weeks to see if the performance of this Prompt has improved

Operation 3: Generate New

When to use

• You have optimized according to the previous Strategy and would like to see the latest recommendations
• The competitive landscape has changed (new competing products enter / your ranking changes)

Differences from View Strategy

• View Strategy: View historically generated strategies
• Generate New: Based onthe latest datato regenerate the strategy

💡 Tip: Execute Generate New on key Prompts once a month to ensure the strategy keeps pace with changes

Delete Prompt

When will it be deleted?

• This issue is no longer a business priority
• The monitoring scope needs to be contracted and focused

Note After deletion, historical data will remain in Library, but will no longer participate in new monitoring and scoring calculations.

Establish your daily monitoring rhythm

Based on the three major modules of Overview, Analytics, and Prompts, it is recommended to use Geneo according to the following rhythm:

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Note: AI visibility optimization is a continuous process, not a one-time project. Monitoring for 15 minutes per week and implementing 1–2 pieces of content per month can establish a stable rhythm of improvement.

Summary: Start Your Advanced Monitoring Journey

Through this advanced guide, you can now:

✅ Systematically track the four core dimensions of AI visibility ✅ Identify content opportunities through Brand Content Strategy and Top Referenced Domains ✅ Monitor competitive dynamics and detect strategic changes in competing products through trend comparison ✅ Precisely optimize individual issues and generate customized content strategies for each Prompt

Now enter Geneo and start your first in-depth analysis!