Welcome to Geneo
Why is AI visibility becoming the new battleground for brands? How can Geneo help you win this competition?
Background
From "Search Results" to "AI Answers"
In the past, the path for users to obtain information was:
Ask a question → Search engine returns a list of links → Click to browse → Judge for yourself
Now, the paths of more and more users have become:
Ask a question → AI directly provides an answer → Accept and act
Key change: Users no longer "make judgments after browsing multiple results" but instead "directly trust the answers from AI".
AI is replacing brands in three tasks
Previously completed by the brand | Now AI takes over |
|---|---|
Explain "Who I Am" to the User | AI Answer: "X is a company that does __" |
Help users compare "Me vs Competing Product" | AI Answer: "The main difference between X and Y is..." |
Guide users on "Should I choose me?" | AI response: "If you need __, it is recommended to use X." |
If AI doesn't understand you, doesn't recommend you, or even misunderstands you -- users may have chosen your competitor before even contacting you.
What is AI visibility?
Definition
AI Visibility refers to:
When users ask AI questions related to your industry, whether AI mentions your brand in the answers, as well as the frequency, location, and manner of the mention.
Three Core Dimensions
Dimension | Question | For example |
|---|---|---|
is mentioned or not | Will AI mention you? | When the user asks "the best CRM tool", is your name mentioned in the AI's response? |
mentions coverage | is mentioned in what proportion of relevant questions? | In how many of the 10 key questions do you appear? |
mentions quality | Is the way of mention favorable to the brand? | Is it recommended, neutrally mentioned, or negatively evaluated? |
AI Visibility vs Traditional SEO
Dimension | Traditional SEO | AI Visibility |
|---|---|---|
Core Issue | Can my webpage be ranked at the top? | Will AI recommend me? How will it describe me? |
User Behavior | Make your own judgment after clicking the link | Directly accept the answer from AI |
Optimization Object | Search Engine Crawler | AI's "Understanding" and "Evaluation" of Brands |
Success Indicator | Top-ranked, traffic growth | be mentioned, be accurately described, and be prioritized for recommendation |
Summary in one sentence: SEO addresses " being found ", AI visibility addresses " being understood and recommended ".
Why is it necessary to focus on AI visibility now?
User behavior has already shifted
- ChatGPT monthly active users exceed 200 million (2024)
- Google AI Overview has been launched in major global markets
- AI-native search products such as Perplexity are growing rapidly
More and more"first encounters" with brands occur in AI responses, rather than on search result pages.
New Issues Faced by Brands
Old issue | New Issue |
|---|---|
What's the ranking of my website? | Will AI mention me in the key issues? |
What is the traffic of the competing product? | Is the frequency of competing products being recommended by AI higher than mine? |
What keywords does the user search for? | What questions do users ask AI? How does AI respond? |
The "window period" of AI visibility
Currently, AI's "brand awareness" in most industries has not yet solidified—which means:
- Pioneers have the opportunity to: establish clear, consistent, and AI-referenceable brand signals first
- Latecomers face risks: Once AI's perception has been "defined" by competing products, the cost of catching up will be higher
In today's world where AI has become the primary means for users to access information, ignoring AI visibility is equivalent to handing over the power to "explain who you are and why you should be chosen" to competitors .
Geneo Empowers You in the Age of AI Visibility
Geneo is an AI visibility monitoring and optimization platform that helps brands transform the above challenges into trackable, comparable, and actionable data and recommendations.
Core Capabilities
- Brand AI Visibility Assessment: Systematically track your brand's mention rate, mention patterns, and citation frequency in key queries
- Competitive Benchmarking: Compare competitors' AI visibility performance in the same field, identifying gaps and opportunities
- High-Value Citation Source Discovery: Identify authoritative platforms and content sources frequently cited by AI but not yet fully covered
- Content Strategy Insights: Generate targeted content topics and optimization recommendations based on AI-preferred content patterns
- Trend Tracking and Validation: Continuously monitor changes in your AI visibility over time and verify the effectiveness of optimization actions
- Data-Driven GEO Decisions: Develop actionable Generative Engine Optimization strategies based on multi-dimensional visibility metrics
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