airline NDC adoption status
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1IATA | 3 | 3 | 95 | ||
2Lufthansa | 5 | 0 | 74 | ||
3Emirates | 4 | 0 | 71 | ||
4American Airlines | 4 | 0 | 71 | ||
5British Airways | 4 | 0 | 71 | ||
6Delta Air Lines | 2 | 0 | 64 | ||
7KLM | 2 | 0 | 59 | ||
8Air France | 2 | 0 | 59 | ||
9Iberia | 2 | 0 | 59 | ||
10Qatar Airways | 1 | 0 | 56 | ||
11United Airlines | 1 | 0 | 56 | ||
12Qantas | 1 | 0 | 56 | ||
13Singapore Airlines | 1 | 0 | 56 | ||
14Air Canada | 1 | 0 | 56 | ||
15Condor | 1 | 0 | 56 | ||
16Amadeus | 1 | 0 | 55 | ||
17Turkish Airlines | 1 | 0 | 55 | ||
18Korean Air | 1 | 0 | 55 | ||
19Sabre | 1 | 0 | 55 | ||
20Travelport | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
American Airlines dominates NDC adoption with 80% of bookings through NDC or direct channels, while Lufthansa pioneered the approach with early GDS surcharges.
Platform Gap
ChatGPT provides comprehensive airline-specific details, Google AIO offers simplified overview statistics, while Perplexity focuses on technical implementation challenges and industry readiness metrics.
Link Opportunity
Airlines implementing NDC strategies could benefit from partnerships with travel technology providers and TMCs to expand distribution reach without traditional GDS limitations.
Key Takeaways for This Query
Over 60-65% of airlines have adopted NDC to varying degrees, with 65+ airlines currently NDC-certified representing over half of IATA passenger volume.
American Airlines leads adoption with 80% NDC bookings by Q4 2023, while European carriers like Lufthansa pioneered NDC through GDS surcharge strategies.
Only 27% of airlines have fully integrated NDC's offer and order transformation capabilities, indicating significant room for industry advancement.
Technical challenges, legacy contracts, and GDS/agency readiness remain key barriers, with only 31% of travel management companies fully NDC-prepared.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (13)
SUMMARY
IATA's NDC is transforming airline retailing with varying adoption rates. American Airlines leads with 80% NDC bookings by Q4 2023, while Lufthansa pioneered with GDS surcharges since 2015. British Airways, Iberia, Air France-KLM, and Emirates have implemented NDC strategies with exclusive content and fees. Industry-wide, 20% of transactions use NDC as of mid-2024, though only 27% of airlines have fully integrated offer and order transformation due to legacy contracts and financial constraints.
REFERENCES (4)
Perplexity
BRAND (7)
SUMMARY
More than 65 airlines are NDC-certified, representing over half of IATA's passenger volume. Around two-thirds implement NDC, but only 27% have advanced offer and order strategies. Technical challenges, pandemic impacts, and GDS readiness affect adoption pace. About 31% of TMCs are fully NDC-ready, with 44% expected by end-2023. Airlines range from early adopters to those just starting or lagging. Full NDC transformation remains work in progress despite heavy industry investment.
REFERENCES (8)
Google AIO
BRAND (7)
SUMMARY
Over 60% of airlines have adopted NDC to some degree as of 2025. Major carriers like Lufthansa, Emirates, and American Airlines lead with exclusive NDC deals and services. NDC enables dynamic pricing, personalized offers, and enhanced ancillaries. Travel agents must adapt systems to access NDC content, though it opens new opportunities. While growing, NDC won't completely replace GDS systems soon, with airlines maintaining both traditional and NDC channels.
REFERENCES (10)
Share Report
Share this AI visibility analysis report with others through social media