how to perform an ai visibility audit for my brand?
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1ChatGPT | 3 | 0 | 95 | ||
2Perplexity | 3 | 0 | 95 | ||
3Gemini | 3 | 0 | 95 | ||
4Marigold | 2 | 1 | 87 | ||
5SE Ranking | 1 | 1 | 82 | ||
6Google | 1 | 0 | 76 | ||
7Quora | 1 | 0 | 72 | ||
8Wikipedia | 1 | 0 | 72 | ||
9Claude | 1 | 0 | 72 | ||
10Clutch | 1 | 0 | 72 | ||
11Reddit | 1 | 0 | 72 | ||
12G2 | 1 | 0 | 72 | ||
13Crunchbase | 1 | 0 | 72 |
Strategic Insights & Recommendations
Dominant Brand
SE Ranking, Semrush, and Marigold emerge as the primary tools recommended for AI visibility tracking and auditing across both responses.
Platform Gap
ChatGPT focuses on practical implementation steps while Perplexity provides more comprehensive strategic framework with detailed competitive analysis.
Link Opportunity
Both responses cite specialized AI visibility tools and agencies, creating opportunities for partnerships with companies like SE Ranking, Semrush, and AI audit service providers.
Key Takeaways for This Prompt
AI visibility auditing requires both manual testing across platforms and automated tracking tools for comprehensive coverage.
Content optimization with structured data and schema markup is essential for AI platforms to accurately parse and represent brand information.
Third-party citations and mentions on authoritative sites significantly impact how AI platforms represent your brand.
Regular monitoring and adaptation are crucial as AI platforms continuously evolve their algorithms and data sources.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (10)
SUMMARY
ChatGPT provides a structured 5-step approach to AI visibility auditing: assess brand presence in AI responses, analyze third-party mentions, use tracking tools like SE Ranking and Marigold, implement structured data optimization, and monitor regularly. The response emphasizes direct interaction with AI platforms and content optimization strategies.
Perplexity
BRAND (7)
SUMMARY
Perplexity offers a comprehensive 8-step methodology for AI visibility auditing, covering baseline understanding, manual analysis across platforms, automated tracking tools like Semrush, content optimization for AI parsability, third-party citation analysis, detailed reporting, and ongoing monitoring. The response includes a practical checklist and emphasizes continuous optimization.
REFERENCES (8)
Google AIO
SUMMARY
No summary available.
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