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how to perform an ai visibility audit for my brand?

informationalMarketing & AdvertisingAnalyzed 06/30/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific query

Query Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this query

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this query

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

2
Platforms Covered
13
Brands Found
20
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1ChatGPT
3
0
95
2Perplexity
3
0
95
3Gemini
3
0
95
4Marigold
2
1
87
5SE Ranking
1
1
82
6Google
1
0
76
7Quora
1
0
72
8Wikipedia
1
0
72
9Claude
1
0
72
10Clutch
1
0
72
11Reddit
1
0
72
12G2
1
0
72
13Crunchbase
1
0
72
Referenced Domains Analysis
All 12 domains referenced across AI platforms for this query
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1

Strategic Insights & Recommendations

Dominant Brand

SE Ranking, Semrush, and Marigold emerge as the primary tools recommended for AI visibility tracking and auditing across both responses.

Platform Gap

ChatGPT focuses on practical implementation steps while Perplexity provides more comprehensive strategic framework with detailed competitive analysis.

Link Opportunity

Both responses cite specialized AI visibility tools and agencies, creating opportunities for partnerships with companies like SE Ranking, Semrush, and AI audit service providers.

Key Takeaways for This Query

AI visibility auditing requires both manual testing across platforms and automated tracking tools for comprehensive coverage.

Content optimization with structured data and schema markup is essential for AI platforms to accurately parse and represent brand information.

Third-party citations and mentions on authoritative sites significantly impact how AI platforms represent your brand.

Regular monitoring and adaptation are crucial as AI platforms continuously evolve their algorithms and data sources.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2944 Characters

BRAND (10)

ChatGPT
SE Ranking
Google
Wikipedia
Perplexity
Gemini
Clutch
G2
Marigold
Crunchbase

SUMMARY

ChatGPT provides a structured 5-step approach to AI visibility auditing: assess brand presence in AI responses, analyze third-party mentions, use tracking tools like SE Ranking and Marigold, implement structured data optimization, and monitor regularly. The response emphasizes direct interaction with AI platforms and content optimization strategies.

Perplexity

4911 Characters

BRAND (7)

ChatGPT
Quora
Google
Perplexity
Claude
Gemini
Reddit

SUMMARY

Perplexity offers a comprehensive 8-step methodology for AI visibility auditing, covering baseline understanding, manual analysis across platforms, automated tracking tools like Semrush, content optimization for AI parsability, third-party citation analysis, detailed reporting, and ongoing monitoring. The response includes a practical checklist and emphasizes continuous optimization.

Google AIO

0 Characters

SUMMARY

No summary available.

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