what is generative engine optimization
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1ChatGPT | 4 | 0 | 95 | ||
2Google | 3 | 0 | 92 | ||
3Perplexity | 2 | 0 | 65 | ||
4Surfer SEO | 1 | 1 | 61 | ||
5Moz | 1 | 1 | 59 | ||
6Frase | 1 | 0 | 57 | ||
7HubSpot | 0 | 2 | 55 | ||
8Mailchimp | 0 | 2 | 55 | ||
9Copilot | 1 | 0 | 55 | ||
10Gemini | 1 | 0 | 55 | ||
11Bing | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
No specific brands are consistently recommended across platforms, as the responses focus on explaining the concept rather than promoting particular tools or services.
Platform Gap
ChatGPT provides a more historical context and basic strategies, Google AIO offers practical implementation tips, while Perplexity delivers a technical comparison with traditional SEO.
Link Opportunity
There's an opportunity to create comprehensive GEO implementation guides and case studies, as all platforms reference multiple authoritative sources but lack detailed practical examples.
Key Takeaways for This Prompt
GEO emerged in 2023 as a response to AI-powered search engines providing direct answers instead of traditional search results.
Unlike SEO which focuses on rankings, GEO aims to optimize content for inclusion in AI-generated responses and citations.
Key GEO strategies include structured content, authoritative sources, conversational language, and regular content updates.
GEO complements rather than replaces traditional SEO, requiring a holistic approach for modern digital marketing success.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (3)
SUMMARY
ChatGPT explains GEO as a digital marketing strategy focused on enhancing content visibility within AI-generated responses. It emerged in early 2023 as AI-powered search engines began serving direct answers. Key strategies include structured content, authoritative sources, semantic markup, conversational language, and regular updates to increase likelihood of being featured in AI responses.
Perplexity
BRAND (9)
SUMMARY
Perplexity offers an analytical comparison between GEO and traditional SEO, explaining GEO as optimization for AI-driven generative search engines. It details how AI engines synthesize information from multiple sources to generate real-time answers. The response includes technical aspects, performance metrics, and explains why GEO matters in the evolving digital landscape where AI plays a central role.
REFERENCES (8)
Google AIO
BRAND (7)
SUMMARY
Google AIO provides a comprehensive overview of GEO as a digital marketing approach for AI-powered search engines and LLMs. It emphasizes the shift from keyword rankings to AI algorithm alignment, focusing on user intent fulfillment. Key strategies include prioritizing intent, implementing EEAT, combining SEO and GEO, keeping content current, using structured data, and optimizing for conversational queries.
REFERENCES (20)
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