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what is generative engine optimization

informationalMarketing & AdvertisingAnalyzed 07/12/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific prompt

Prompt Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this prompt

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this prompt

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

3
Platforms Covered
11
Brands Found
15
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1ChatGPT
4
0
95
2Google
3
0
92
3Perplexity
2
0
65
4Surfer SEO
1
1
61
5Moz
1
1
59
6Frase
1
0
57
7HubSpot
0
2
55
8Mailchimp
0
2
55
9Copilot
1
0
55
10Gemini
1
0
55
11Bing
1
0
55
Referenced Domains Analysis
All 23 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1

Strategic Insights & Recommendations

Dominant Brand

No specific brands are consistently recommended across platforms, as the responses focus on explaining the concept rather than promoting particular tools or services.

Platform Gap

ChatGPT provides a more historical context and basic strategies, Google AIO offers practical implementation tips, while Perplexity delivers a technical comparison with traditional SEO.

Link Opportunity

There's an opportunity to create comprehensive GEO implementation guides and case studies, as all platforms reference multiple authoritative sources but lack detailed practical examples.

Key Takeaways for This Prompt

GEO emerged in 2023 as a response to AI-powered search engines providing direct answers instead of traditional search results.

Unlike SEO which focuses on rankings, GEO aims to optimize content for inclusion in AI-generated responses and citations.

Key GEO strategies include structured content, authoritative sources, conversational language, and regular content updates.

GEO complements rather than replaces traditional SEO, requiring a holistic approach for modern digital marketing success.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2125 Characters

BRAND (3)

ChatGPT
Google
Bing

SUMMARY

ChatGPT explains GEO as a digital marketing strategy focused on enhancing content visibility within AI-generated responses. It emerged in early 2023 as AI-powered search engines began serving direct answers. Key strategies include structured content, authoritative sources, semantic markup, conversational language, and regular updates to increase likelihood of being featured in AI responses.

Perplexity

3577 Characters

BRAND (9)

Frase
HubSpot
ChatGPT
Google
Surfer SEO
Mailchimp
Perplexity
Copilot
Gemini

SUMMARY

Perplexity offers an analytical comparison between GEO and traditional SEO, explaining GEO as optimization for AI-driven generative search engines. It details how AI engines synthesize information from multiple sources to generate real-time answers. The response includes technical aspects, performance metrics, and explains why GEO matters in the evolving digital landscape where AI plays a central role.

Google AIO

2932 Characters

BRAND (7)

HubSpot
ChatGPT
Google
Surfer SEO
Mailchimp
Perplexity
Moz

SUMMARY

Google AIO provides a comprehensive overview of GEO as a digital marketing approach for AI-powered search engines and LLMs. It emphasizes the shift from keyword rankings to AI algorithm alignment, focusing on user intent fulfillment. Key strategies include prioritizing intent, implementing EEAT, combining SEO and GEO, keeping content current, using structured data, and optimizing for conversational queries.

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