track website traffic from AI queries
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Google Analytics | 18 | 0 | 95 | ||
2ChatGPT | 12 | 0 | 84 | ||
3Perplexity | 9 | 0 | 80 | ||
4Gemini | 6 | 0 | 65 | ||
5SE Ranking | 2 | 2 | 64 | ||
6SEMrush | 2 | 0 | 60 | ||
7Similarweb | 3 | 1 | 60 | ||
8Looker Studio | 2 | 0 | 60 | ||
9Google Search Console | 2 | 0 | 56 | ||
10Ahrefs | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Google Analytics 4 (GA4) is consistently recommended across all platforms as the primary tool for tracking AI traffic.
Platform Gap
ChatGPT provides the most comprehensive coverage while Perplexity focuses on practical implementation and Google AIO emphasizes Google-specific tools.
Link Opportunity
All platforms reference specialized AI traffic analytics tools and dashboard solutions, creating opportunities for tool providers and analytics consultants.
Key Takeaways for This Prompt
GA4 requires custom configuration to properly track AI-driven traffic from platforms like ChatGPT and Perplexity.
Server log analysis can reveal AI crawler activity that client-side analytics might miss.
Specialized tools like SE Ranking and Similarweb offer dedicated AI traffic analytics beyond standard web analytics.
AI traffic currently represents a small but growing portion of overall website traffic that requires specific tracking methods.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (7)
SUMMARY
Provides comprehensive methods for tracking AI-driven traffic including Google Analytics configuration, custom channel grouping, specialized dashboards from Looker Studio and Seer Interactive, dedicated tools like Similarweb and SE Ranking, server log analysis for AI crawlers, and custom alerts for traffic pattern detection.
REFERENCES (7)
Perplexity
BRAND (7)
SUMMARY
Focuses on practical GA4 implementation with custom filtering and regex patterns to identify AI referrals from ChatGPT, Perplexity, and Gemini. Highlights that AI traffic averages 0.17% of monthly visitors and recommends specialized platforms like SE Ranking and dashboard tools like Coupler.io for deeper analysis.
REFERENCES (10)
Google AIO
BRAND (6)
SUMMARY
Emphasizes Google Search Console for tracking AI Overviews, GA4 custom reports for chatbot referrals, server log analysis for bot detection, and SEO platform integration. Provides specific metrics to focus on including volume trends, engagement patterns, content performance, and keyword relevance.
REFERENCES (16)
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