print circulation decline statistics 2025
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Los Angeles Times | 2 | 0 | 95 | ||
2The Star-Ledger | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
The Los Angeles Times was specifically highlighted as experiencing one of the most significant circulation declines, losing 25% of its print readership.
Platform Gap
ChatGPT provided specific newspaper examples and employment statistics, while Perplexity offered broader industry revenue data and historical context, and Google AIO provided no response.
Link Opportunity
Publishers could benefit from linking to circulation tracking services, digital transformation consultants, and media industry analysis platforms.
Key Takeaways for This Prompt
Print newspaper circulation declined 12.7% among top 25 U.S. papers in 2024, continuing a steep downward trend.
The Los Angeles Times lost 25% of its print circulation, dropping from 106,000 to 79,000 daily copies.
Print revenue fell below 50% of total publisher income for the first time, reaching just 45% in 2024-2025.
The U.S. has lost one-third of its local newspapers since 2005, with newsroom employment shrinking 60% over 17 years.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
Print newspaper circulation continues declining significantly in 2025, with the top 25 U.S. newspapers experiencing a 12.7% drop in daily circulation by September 2024. The Los Angeles Times lost 25% of its print circulation, falling from 106,000 to 79,000 copies. The Star-Ledger ended daily print editions in early 2025, transitioning online-only. The U.S. has lost one-third of local newspapers since 2005, dropping from 8,891 to 6,000 active papers. Newsroom employment has shrunk 60% over 17 years, reflecting industry-wide challenges from declining readership and reduced advertising revenue.
REFERENCES (5)
Perplexity
BRAND (1)
SUMMARY
Print newspaper circulation decline accelerated into 2025, with the top 25 U.S. newspapers dropping 12.7% in daily circulation to 1.97 million by September 2024. The Los Angeles Times experienced a 25% decline. Overall U.S. print circulation hit its lowest level since 1944, falling from a 1940s peak of 40 million daily. Print revenue dropped below 50% of total publisher income for the first time, reaching 45% in 2024-2025. Newspaper advertising revenue has declined over 80% since 2005 and could halve within five years. Publishers are pivoting to digital and alternative revenue streams.
REFERENCES (8)
Google AIO
SUMMARY
No summary available.
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