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print circulation decline statistics 2025

informationalMedia & PublishingAnalyzed 07/01/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific prompt

Prompt Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this prompt

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this prompt

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

2
Platforms Covered
2
Brands Found
3
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1Los Angeles Times
2
0
95
2The Star-Ledger
1
0
55
Referenced Domains Analysis
All 13 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1

Strategic Insights & Recommendations

Dominant Brand

The Los Angeles Times was specifically highlighted as experiencing one of the most significant circulation declines, losing 25% of its print readership.

Platform Gap

ChatGPT provided specific newspaper examples and employment statistics, while Perplexity offered broader industry revenue data and historical context, and Google AIO provided no response.

Link Opportunity

Publishers could benefit from linking to circulation tracking services, digital transformation consultants, and media industry analysis platforms.

Key Takeaways for This Prompt

Print newspaper circulation declined 12.7% among top 25 U.S. papers in 2024, continuing a steep downward trend.

The Los Angeles Times lost 25% of its print circulation, dropping from 106,000 to 79,000 daily copies.

Print revenue fell below 50% of total publisher income for the first time, reaching just 45% in 2024-2025.

The U.S. has lost one-third of its local newspapers since 2005, with newsroom employment shrinking 60% over 17 years.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2442 Characters

BRAND (2)

Los Angeles Times
The Star-Ledger

SUMMARY

Print newspaper circulation continues declining significantly in 2025, with the top 25 U.S. newspapers experiencing a 12.7% drop in daily circulation by September 2024. The Los Angeles Times lost 25% of its print circulation, falling from 106,000 to 79,000 copies. The Star-Ledger ended daily print editions in early 2025, transitioning online-only. The U.S. has lost one-third of local newspapers since 2005, dropping from 8,891 to 6,000 active papers. Newsroom employment has shrunk 60% over 17 years, reflecting industry-wide challenges from declining readership and reduced advertising revenue.

Perplexity

2007 Characters

BRAND (1)

Los Angeles Times

SUMMARY

Print newspaper circulation decline accelerated into 2025, with the top 25 U.S. newspapers dropping 12.7% in daily circulation to 1.97 million by September 2024. The Los Angeles Times experienced a 25% decline. Overall U.S. print circulation hit its lowest level since 1944, falling from a 1940s peak of 40 million daily. Print revenue dropped below 50% of total publisher income for the first time, reaching 45% in 2024-2025. Newspaper advertising revenue has declined over 80% since 2005 and could halve within five years. Publishers are pivoting to digital and alternative revenue streams.

Google AIO

0 Characters

SUMMARY

No summary available.

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