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print circulation decline statistics 2025

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 10/16/2025

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Brand Performance Across AI Platforms
All 9 brands referenced across AI platforms for this prompt
The New York Times
2
0
Sentiment:
Score:95
Wall Street Journal
1
0
Sentiment:
Score:92
Los Angeles Times
1
0
Sentiment:
Score:73
4Gannett
1
0
Sentiment:
Score:73
5Washington Post
1
0
Sentiment:
Score:73
Referenced Domains Analysis
All 24 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1accio.com faviconaccio.com
ChatGPT:
0
Perplexity:
3
Google AIO:
1
4
#2axios.com faviconaxios.com
ChatGPT:
2
Perplexity:
0
Google AIO:
0
2
#3coconote.app faviconcoconote.app
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
#4facebook.com faviconfacebook.com
ChatGPT:
0
Perplexity:
0
Google AIO:
2
2
#5statista.com faviconstatista.com
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

3267 Characters

BRAND (9)

The New York Times
Los Angeles Times
Gannett
Wall Street Journal
Washington Post
Atlanta Journal-Constitution
New York Sun
News Corp
Reach PLC

SUMMARY

Provides specific statistics on newspaper decline, highlighting that the US lost one-third of local newspapers since 2005 (from 8,891 to 6,000 publications). Reports that the top 25 newspapers saw 12.7% circulation decline in 2024, with Los Angeles Times experiencing a particularly severe 25% drop from 106,000 to 79,000 daily copies. Includes concrete data points with source citations.

Perplexity

1802 Characters

BRAND (9)

The New York Times
Los Angeles Times
Gannett
Wall Street Journal
Washington Post
Atlanta Journal-Constitution
New York Sun
News Corp
Reach PLC

SUMMARY

Offers detailed circulation statistics showing the top 25 US newspapers declined 12.7% to 1.97 million daily circulation by September 2024. Provides historical context noting decline from 40 million daily peak in the 1940s. Emphasizes revenue shift with print now representing only 45% of publisher income in 2024-2025, and print advertising revenue dropping over 80% since 2005.

Google AIO

653 Characters

BRAND (9)

The New York Times
Los Angeles Times
Gannett
Wall Street Journal
Washington Post
Atlanta Journal-Constitution
New York Sun
News Corp
Reach PLC

SUMMARY

Presents broad overview of global and US print circulation decline trends. Highlights dramatic statistics showing combined circulation of 500 largest newspapers fell from 50 million in 2005 to 10 million in 2024. Notes Washington Post's daily print circulation dropped below 100,000 for first time in 55 years by 2025, while acknowledging digital revenue growth as adaptation strategy.

Strategic Insights & Recommendations

Dominant Brand

The Washington Post and Los Angeles Times are most prominently featured as examples of circulation decline across platforms.

Platform Gap

ChatGPT focuses on specific newspaper examples, Google AIO provides broader industry context, while Perplexity emphasizes revenue and historical trends.

Link Opportunity

All platforms heavily cite industry research and news sources, creating opportunities for media analysis websites and circulation tracking services.

Key Takeaways for This Prompt

Print newspaper circulation continues steep decline with top 25 US newspapers losing 12.7% circulation in 2024.

The industry has lost approximately one-third of local newspapers since 2005, dropping from 8,891 to around 6,000 publications.

Print revenue now represents less than half of total publisher income, falling to 45% in 2024-2025.

Digital subscriptions are becoming the primary growth strategy as publishers adapt to declining print circulation and advertising revenue.

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