course completion rate benchmarks MOOCs
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Coursera | 0 | 0 | 75 | ||
2edX | 0 | 0 | 75 |
Strategic Insights & Recommendations
Dominant Brand
Coursera and edX are the most frequently referenced MOOC platforms when discussing completion rate benchmarks.
Platform Gap
ChatGPT provides more statistical detail while Google AIO focuses on broader context and Perplexity offers the most specific platform comparisons.
Link Opportunity
Educational institutions and MOOC providers could benefit from linking to completion rate improvement strategies and engagement best practices.
Key Takeaways for This Prompt
MOOC completion rates consistently benchmark at 5-15% across major platforms like Coursera and edX.
Learner intent significantly impacts completion, with certificate-seeking students achieving 22% completion versus 6% for casual browsers.
Course design factors like duration, certification options, and interactive elements directly influence completion rates.
Completion rates alone may not reflect MOOC value since many learners achieve their goals without full course completion.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
SUMMARY
MOOCs typically have completion rates of 5-15%, with a 2015 study showing rates between 0.7-52.1% (median 12.6%). Key factors affecting completion include course duration (shorter courses perform better), class size, certification offerings, learner engagement, and course design. However, completion rates may not fully capture MOOC success since many learners enroll for personal enrichment without completion intent.
REFERENCES (7)
Perplexity
BRAND (2)
SUMMARY
MOOC completion rates typically range 5-15% according to platforms like Coursera and edX, with some studies reporting 2-11% overall. Among learners intending to complete, about 22% earn certificates versus 6% for browsers. Higher completion correlates with self-directed learning readiness, English proficiency, and active engagement in assignments and forums. Benchmarks reach up to 40% in highly engaged populations.
REFERENCES (7)
Google AIO
SUMMARY
MOOC completion rates fall between 5-15%, but this metric doesn't reflect true course value as many students use MOOCs for specific learning goals rather than full completion. Success factors include student intent (certificate seekers complete more), course design elements, learner characteristics like self-direction, social factors, and external constraints. Better metrics focus on engagement and tailored learning experiences.
REFERENCES (18)
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