AI Visibility Report for “micro-influencervsmacroinfluencerROI”
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AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (3)
SUMMARY
ChatGPT provides an educational overview comparing micro-influencers (10K-100K followers) and macro-influencers (100K-1M followers) on ROI factors. It highlights that micro-influencers achieve higher engagement rates (3-7% vs 1-3%) and are more cost-effective ($100-500 per post vs higher macro rates). The response emphasizes engagement metrics and cost per engagement as key differentiators, with micro-influencers generally offering better value.
REFERENCES (4)
Perplexity
BRAND (3)
SUMMARY
Perplexity delivers a data-driven analysis with clear metrics comparison, concluding that micro-influencers deliver superior ROI through lower cost per engagement (~$0.20 vs ~$0.33), higher engagement rates (3-8% vs 1-2%), and stronger audience trust. The response includes specific cost ranges and ROI multipliers, presenting information in a structured table format for easy comparison between the two influencer categories.
REFERENCES (8)
Google AIO
BRAND (3)
SUMMARY
No summary available.
Strategic Insights & Recommendations
Dominant Brand
youflu is the only brand mentioned across platforms, appearing exclusively in ChatGPT's response with 6 mentions.
Platform Gap
ChatGPT provides educational context while Perplexity offers structured data analysis, with Google AIO providing no response to this marketing query.
Link Opportunity
Both responding platforms include external links for credibility, with Perplexity providing more comprehensive source citations than ChatGPT.
Key Takeaways for This Prompt
Micro-influencers consistently deliver higher ROI than macro-influencers across both platforms' analyses.
Cost per engagement is significantly lower for micro-influencers, making them more budget-friendly for brands.
Engagement rates are substantially higher for micro-influencers, ranging from 3-8% compared to 1-3% for macro-influencers.
Perplexity provides more structured, data-heavy analysis while ChatGPT offers more contextual explanation of the concepts.
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