measuring ROI of SEO and content marketing campaigns

Analyzed across ChatGPT, Perplexity & Google AIO

Analyzed 08/06/2025

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Brand Performance Across AI Platforms

All 6 brands referenced across AI platforms for this prompt

Big Sea

Sentiment:

Score:95

Semrush

Sentiment:

Score:73

HubSpot

Sentiment:

Score:73

4Ahrefs

Sentiment:

Score:73

5Google Analytics

Sentiment:

Score:73

Referenced Domains Analysis

All 24 domains referenced across AI platforms for this prompt

ChatGPT

Perplexity

Google AIO

bigsea.co

ChatGPT:1

Perplexity:1

Google AIO:1

surferseo.com

ChatGPT:0

Perplexity:0

Google AIO:2

helloroketto.com

ChatGPT:0

Perplexity:1

Google AIO:1

userp.io

ChatGPT:0

Perplexity:0

Google AIO:1

jasper.ai

ChatGPT:0

Perplexity:0

Google AIO:1

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

3796 Characters

BRAND (6)

Semrush

HubSpot

Ahrefs

Moz

Google Analytics

Big Sea

SUMMARY

ChatGPT provides a comprehensive 7-step framework for measuring SEO and content marketing ROI. It emphasizes defining clear KPIs like organic traffic and conversion rates, using the standard ROI formula, and leveraging tools like Google Analytics, SEMrush, HubSpot, and Ahrefs. The response covers engagement metrics, backlink evaluation, and attribution models (first-touch, last-touch, linear, time-decay) to understand content contribution to conversions.

REFERENCES (6)

https://bigsea.co/ideas/how-to-measure-and-track-content-strategy-roi/?utm_source=openai

https://coschedule.com/content-marketing/content-marketing-roi?utm_source=openai

https://www.analyticodigital.com/blog/how-to-measure-content-marketing-roi?utm_source=openai

https://www.ranktracker.com/blog/calculating-roi-how-much-should-you-invest-in-seo-and-content-marketing/?utm_source=openai

https://www.semrush.com/blog/seo-roi/?utm_source=openai

https://www.socialsellinator.com/social-selling-blog/content-marketing-roi?utm_source=openai

Perplexity

2096 Characters

BRAND (6)

Semrush

HubSpot

Ahrefs

Moz

Google Analytics

Big Sea

SUMMARY

Perplexity focuses on the analytical approach to ROI measurement, emphasizing key metrics like conversion rates, organic traffic growth, and lead generation. It provides the standard ROI calculation formula with a practical example showing 150% ROI from a $12,000 investment generating $30,000 revenue. The response stresses the importance of proper attribution models and continuous analysis for optimization.

REFERENCES (5)

https://bigsea.co/ideas/how-to-measure-and-track-content-strategy-roi/

https://proofed.com/knowledge-hub/how-to-measure-content-marketing-roi/

https://sproutsocial.com/insights/content-marketing-roi/

https://www.helloroketto.com/articles/content-marketing-roi

https://www.siegemedia.com/strategy/content-marketing-roi

Google AIO

733 Characters

BRAND (6)

Semrush

HubSpot

Ahrefs

Moz

Google Analytics

Big Sea

SUMMARY

Google AIO delivers an educational overview of ROI measurement, starting with the core formula and breaking down revenue and cost components for both content marketing and SEO campaigns. It explains various attribution models in detail and recommends tools like Google Analytics, SEMrush/Ahrefs, and CRM systems. The response includes benchmarks (5-to-1 ROI) and timeline expectations (6-15 months for SEO).

REFERENCES (17)

https://bigsea.co/ideas/how-to-measure-and-track-content-strategy-roi/

https://crimsonparkdigital.com/how-to-measure-content-marketing-roi/

https://seoprofy.com/blog/seo-roi/

https://surferseo.com/blog/content-marketing-roi/

https://surferseo.com/blog/seo-roi/

https://userp.io/content-marketing/content-marketing-roi-statistics/

https://victorious.com/blog/roi-of-seo/

https://www.business.com/articles/how-to-measure-digital-marketing-roi/

https://www.foleon.com/blog/how-to-measure-the-roi-of-your-content-marketing

https://www.helloroketto.com/articles/content-marketing-roi

https://www.jasper.ai/blog/content-marketing-roi

https://www.reddit.com/r/content_marketing/comments/xmwc1a/how_do_you_measure_content_roi/

https://www.rivalmind.com/how-to-measure-the-roi-of-seo

https://www.seoclarity.net/blog/measure-roi-for-seo

https://www.seozoom.com/content-marketing-roi-measuring-metrics/

https://www.wordstream.com/blog/ws/2022/12/20/content-marketing-roi

https://www.youtube.com/watch?v=wWvhLH52JL4&t=202

Strategic Insights & Recommendations

Dominant Brand

Google Analytics dominates as the primary recommended tool across all platforms, with SEMrush and Ahrefs frequently mentioned as essential SEO measurement tools.

Platform Gap

ChatGPT provides the most structured step-by-step approach, while Google AIO offers specific benchmarks and timelines that others lack.

Link Opportunity

All platforms reference similar authoritative sources on content marketing ROI, creating opportunities for comprehensive resource linking.

Key Takeaways for This Prompt

The standard ROI formula (Revenue - Investment) / Investment × 100 is universally recommended across all platforms.

Google Analytics, SEMrush, and Ahrefs are consistently cited as essential tools for tracking SEO and content marketing performance.

Attribution models are crucial for accurately connecting content efforts to revenue, with multiple approaches available.

SEO ROI measurement requires patience, with Google AIO noting 6-15 months for significant returns to materialize.

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