measuring ROI of SEO and content marketing campaigns
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1SEMrush | 4 | 1 | 95 | ||
2Google Analytics | 4 | 0 | 88 | ||
3Ahrefs | 3 | 0 | 82 | ||
4HubSpot | 2 | 0 | 76 | ||
5Moz | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Google Analytics dominates as the primary recommended tool across all platforms, with SEMrush and Ahrefs frequently mentioned as essential SEO measurement tools.
Platform Gap
ChatGPT provides the most structured step-by-step approach, while Google AIO offers specific benchmarks and timelines that others lack.
Link Opportunity
All platforms reference similar authoritative sources on content marketing ROI, creating opportunities for comprehensive resource linking.
Key Takeaways for This Prompt
The standard ROI formula (Revenue - Investment) / Investment × 100 is universally recommended across all platforms.
Google Analytics, SEMrush, and Ahrefs are consistently cited as essential tools for tracking SEO and content marketing performance.
Attribution models are crucial for accurately connecting content efforts to revenue, with multiple approaches available.
SEO ROI measurement requires patience, with Google AIO noting 6-15 months for significant returns to materialize.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (5)
SUMMARY
ChatGPT provides a comprehensive 7-step framework for measuring SEO and content marketing ROI. It emphasizes defining clear KPIs like organic traffic and conversion rates, using the standard ROI formula, and leveraging tools like Google Analytics, SEMrush, HubSpot, and Ahrefs. The response covers engagement metrics, backlink evaluation, and attribution models (first-touch, last-touch, linear, time-decay) to understand content contribution to conversions.
REFERENCES (6)
Perplexity
SUMMARY
Perplexity focuses on the analytical approach to ROI measurement, emphasizing key metrics like conversion rates, organic traffic growth, and lead generation. It provides the standard ROI calculation formula with a practical example showing 150% ROI from a $12,000 investment generating $30,000 revenue. The response stresses the importance of proper attribution models and continuous analysis for optimization.
REFERENCES (5)
Google AIO
BRAND (4)
SUMMARY
Google AIO delivers an educational overview of ROI measurement, starting with the core formula and breaking down revenue and cost components for both content marketing and SEO campaigns. It explains various attribution models in detail and recommends tools like Google Analytics, SEMrush/Ahrefs, and CRM systems. The response includes benchmarks (5-to-1 ROI) and timeline expectations (6-15 months for SEO).
REFERENCES (17)
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