how to track and analyze ai traffic

Analyzed across ChatGPT, Perplexity & Google AIO

Analyzed 11/07/2025

Are you in the answers when your customers ask AI?

Enter your prompt and find out which brands dominate AI search results.

Brand Performance Across AI Platforms

All 16 brands referenced across AI platforms for this prompt

Google Analytics 4

Sentiment:

Score:95

ChatGPT

Sentiment:

Score:72

Semrush

Sentiment:

Score:69

4Ahrefs

Sentiment:

Score:62

5Cloudflare

Sentiment:

Score:62

Referenced Domains Analysis

All 26 domains referenced across AI platforms for this prompt

ChatGPT

Perplexity

Google AIO

youtube.com

ChatGPT:0

Perplexity:1

Google AIO:2

kpplaybook.com

ChatGPT:0

Perplexity:1

Google AIO:1

developers.cloudflare.com

ChatGPT:0

Perplexity:1

Google AIO:1

rekor.ai

ChatGPT:0

Perplexity:1

Google AIO:0

i-pro.com

ChatGPT:0

Perplexity:1

Google AIO:0

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

4286 Characters

BRAND (16)

Semrush

Ahrefs

SE Ranking

ChatGPT

Cloudflare

Surfer

Gemini

Traffic Logix

Coupler.io

Google Analytics 4

Perplexity

Ranktracker

Adobe Analytics

GoodVision

INRIX

Rekor

SUMMARY

Provides a detailed technical guide focused on Google Analytics 4 implementation for tracking AI traffic. Emphasizes step-by-step instructions for creating custom explorations, setting up filters, and using regex patterns to identify AI sources. The response is structured as a practical tutorial with specific navigation steps and technical configurations.

Perplexity

4652 Characters

BRAND (16)

Semrush

Ahrefs

SE Ranking

ChatGPT

Cloudflare

Surfer

Gemini

Traffic Logix

Coupler.io

Google Analytics 4

Perplexity

Ranktracker

Adobe Analytics

GoodVision

INRIX

Rekor

SUMMARY

Offers the most comprehensive approach by first defining different types of AI traffic, then providing multiple tracking methods. Covers AI-generated web traffic, AI-powered traffic data analysis, and AI network traffic monitoring. Presents a structured guide with clear categorization and broader context beyond just web analytics.

REFERENCES (17)

https://ahrefs.com/blog/track-analyze-ai-traffic/

https://blog.coupler.io/how-to-get-traffic-from-ai/

https://developers.cloudflare.com/ai-crawl-control/features/analyze-ai-traffic/

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/tracking-and-analyzing-llm-and-ai-generated-traffic-in-adobe/ba-p/771967

https://goodvisionlive.com

https://i-pro.com/products_and_solutions/en/surveillance/products/ai-traffic-deep

https://infotrust.com/articles/analyze-ai-driven-traffic-google-analytics/

https://inrix.com/products/ai-traffic/

https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/

https://surferseo.com/blog/track-chatgpt-ai-traffic-in-google-analytics/

https://trafficlogix.com/intersectiondatasolutions/

https://www.isarsoft.com/article/ai-in-traffic-management

https://www.open-systems.com/blog/monitor-network-traffic-with-ai-powered-tools/

https://www.rekor.ai

https://www.trafficmonitor.ai

https://www.urbansdk.com/solutions/traffic-congestion

https://www.youtube.com/watch?v=26znNsMTUiw

Google AIO

729 Characters

BRAND (16)

Semrush

Ahrefs

SE Ranking

ChatGPT

Cloudflare

Surfer

Gemini

Traffic Logix

Coupler.io

Google Analytics 4

Perplexity

Ranktracker

Adobe Analytics

GoodVision

INRIX

Rekor

SUMMARY

Delivers a concise educational overview of tracking methods using GA4 and Semrush. Mentions three distinct methods including Cloudflare AI Crawl Control and provides practical steps for setting up custom channel groups. Includes video reference and focuses on actionable implementation steps.

REFERENCES (13)

https://developers.cloudflare.com/ai-crawl-control/features/analyze-ai-traffic/

https://fatjoe.com/blog/track-ai-traffic/

https://kpplaybook.com/resources/how-to-report-on-traffic-from-ai-tools-in-ga4/

https://measuremindsgroup.com/report-ai-traffic-ga4

https://susodigital.com/thoughts/how-to-track-ai-traffic-in-ga4

https://www.analyticsmania.com/post/single-page-web-app-with-google-tag-manager/

https://www.linkedin.com/pulse/does-your-site-get-traffic-from-ai-yet-heres-how-find-andy-crestodina-5vipc

https://www.ovrdrv.com/insights/how-to-track-ai-traffic-in-ga4

https://www.pharoscion.com/blog_details?name=track-ai-generated-traffic-with-google-analytics

https://www.semrush.com/blog/ai-referral-traffic/

https://www.seoclarity.net/blog/track-ai-search-traffic

https://www.youtube.com/watch?v=siYCFENmcSc&t=92

https://www.youtube.com/watch?v=xNq5pfzJmps&t=31

Strategic Insights & Recommendations

Dominant Brand

Google Analytics 4 dominates across all platforms as the primary recommended tool for AI traffic tracking and analysis.

Platform Gap

ChatGPT provides the most technical depth, Perplexity offers the broadest scope with multiple AI traffic definitions, while Google AIO focuses on practical implementation with video resources.

Link Opportunity

Perplexity provides the most external links (17) compared to Google AIO (13) and ChatGPT (0), indicating stronger content sourcing and reference opportunities.

Key Takeaways for This Prompt

All platforms unanimously recommend Google Analytics 4 as the foundational tool for AI traffic tracking.

Semrush emerges as the secondary recommended platform across ChatGPT and Google AIO responses.

Perplexity uniquely addresses the ambiguity of "AI traffic" by defining multiple interpretations before providing solutions.

Technical implementation varies significantly, with ChatGPT focusing on GA4 configurations while Google AIO mentions alternative tools like Cloudflare.

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