how to track and analyze ai traffic
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Writesonic | 0 | 1 | 95 | ||
2Google Analytics | 0 | 0 | 95 | ||
3Looker Studio | 0 | 0 | 95 | ||
4ChatGPT | 0 | 0 | 79 | ||
5Perplexity | 0 | 0 | 79 | ||
6Copilot | 0 | 0 | 79 | ||
7Gemini | 0 | 0 | 79 | ||
8Cloudflare | 0 | 0 | 67 | ||
9Google Tag Manager | 0 | 0 | 67 |
Strategic Insights & Recommendations
Dominant Brand
Google Analytics 4 emerges as the primary tool recommended by both platforms for tracking AI traffic, with additional support from specialized tools like Semrush and Writesonic.
Platform Gap
ChatGPT focuses more on basic GA4 setup and competitive analysis tools, while Perplexity provides deeper technical implementation details and advanced analytics strategies.
Link Opportunity
Both platforms reference multiple specialized AI traffic tracking tools and services, creating opportunities for partnerships with analytics providers and AI traffic monitoring solutions.
Key Takeaways for This Prompt
Google Analytics 4 with custom regex patterns is essential for identifying and categorizing AI traffic sources effectively.
Creating custom channel groups and segments allows for better isolation and analysis of AI-driven website visits.
Specialized tools like Semrush AI Traffic Dashboard and Writesonic GEO provide additional insights beyond standard analytics.
Regular monitoring of engagement metrics helps assess the quality and business value of AI-generated traffic compared to other channels.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (6)
SUMMARY
ChatGPT provides a structured approach to tracking AI traffic using Google Analytics 4 (GA4) with custom exploration reports and regex patterns to identify AI sources. It recommends creating custom channel groups, integrating with Looker Studio for visualization, and using Semrush's AI Traffic Dashboard for competitive analysis. The response emphasizes monitoring referral traffic and user behavior metrics to assess AI platform impact on website performance.
REFERENCES (5)
Perplexity
BRAND (9)
SUMMARY
Perplexity offers a comprehensive guide combining GA4 setup with specialized AI traffic analytics tools. It details creating custom segments using regex patterns, implementing Writesonic GEO for server-level tracking, and analyzing AI-driven search features. The response includes specific analysis techniques like comparing AI traffic with other channels, identifying top-performing pages, and adjusting content strategy based on AI traffic insights.
REFERENCES (8)
Google AIO
SUMMARY
No summary available.
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