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how to track and analyze ai traffic

informationalMarketing & AdvertisingAnalyzed 06/30/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific query

Query Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this query

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this query

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

2
Platforms Covered
9
Brands Found
0
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1Writesonic
0
1
95
2Google Analytics
0
0
95
3Looker Studio
0
0
95
4ChatGPT
0
0
79
5Perplexity
0
0
79
6Copilot
0
0
79
7Gemini
0
0
79
8Cloudflare
0
0
67
9Google Tag Manager
0
0
67
Referenced Domains Analysis
All 12 domains referenced across AI platforms for this query
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
2
Google AIO:
0
2
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1

Strategic Insights & Recommendations

Dominant Brand

Google Analytics 4 emerges as the primary tool recommended by both platforms for tracking AI traffic, with additional support from specialized tools like Semrush and Writesonic.

Platform Gap

ChatGPT focuses more on basic GA4 setup and competitive analysis tools, while Perplexity provides deeper technical implementation details and advanced analytics strategies.

Link Opportunity

Both platforms reference multiple specialized AI traffic tracking tools and services, creating opportunities for partnerships with analytics providers and AI traffic monitoring solutions.

Key Takeaways for This Query

Google Analytics 4 with custom regex patterns is essential for identifying and categorizing AI traffic sources effectively.

Creating custom channel groups and segments allows for better isolation and analysis of AI-driven website visits.

Specialized tools like Semrush AI Traffic Dashboard and Writesonic GEO provide additional insights beyond standard analytics.

Regular monitoring of engagement metrics helps assess the quality and business value of AI-generated traffic compared to other channels.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

3138 Characters

BRAND (6)

Google Analytics
ChatGPT
Perplexity
Copilot
Gemini
Looker Studio

SUMMARY

ChatGPT provides a structured approach to tracking AI traffic using Google Analytics 4 (GA4) with custom exploration reports and regex patterns to identify AI sources. It recommends creating custom channel groups, integrating with Looker Studio for visualization, and using Semrush's AI Traffic Dashboard for competitive analysis. The response emphasizes monitoring referral traffic and user behavior metrics to assess AI platform impact on website performance.

Perplexity

4104 Characters

BRAND (9)

Writesonic
Google Analytics
ChatGPT
Perplexity
Copilot
Gemini
Cloudflare
Looker Studio
Google Tag Manager

SUMMARY

Perplexity offers a comprehensive guide combining GA4 setup with specialized AI traffic analytics tools. It details creating custom segments using regex patterns, implementing Writesonic GEO for server-level tracking, and analyzing AI-driven search features. The response includes specific analysis techniques like comparing AI traffic with other channels, identifying top-performing pages, and adjusting content strategy based on AI traffic insights.

Google AIO

0 Characters

SUMMARY

No summary available.

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How to Track and Analyze AI Traffic: Complete Guide | Geneo