how to spot fake products online
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Fakespot | 2 | 1 | 95 | ||
2ReviewMeta | 1 | 0 | 59 | ||
3Amazon | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Fakespot emerges as the most recommended tool across platforms for analyzing review authenticity and detecting fake products online.
Platform Gap
ChatGPT provides the most structured approach with numbered strategies, while Perplexity focuses on practical tools like barcode scanning, and Google AIO offers the most detailed seller verification process.
Link Opportunity
There's an opportunity to create comprehensive guides linking to official brand verification pages and anti-counterfeiting resources from major manufacturers.
Key Takeaways for This Query
All platforms emphasize verifying seller reputation and contact information as the first line of defense against counterfeit products.
Price comparison across authorized retailers is consistently recommended as a key indicator of product authenticity.
Packaging quality and security features like holograms are universally cited as important authenticity markers.
Review analysis tools like Fakespot are recommended across platforms for detecting fake reviews and suspicious sellers.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
ChatGPT provides a comprehensive 8-point strategy for identifying counterfeit products online, emphasizing seller verification, website quality assessment, pricing analysis, and security features. Key recommendations include scrutinizing seller information, comparing prices across authorized retailers, examining product descriptions and images, inspecting packaging quality, verifying security features like holograms, using secure payment methods, and being cautious of fake reviews using tools like Fakespot and ReviewMeta.
REFERENCES (6)
Perplexity
BRAND (1)
SUMMARY
Perplexity offers practical strategies focusing on barcode scanning, image verification, and review analysis. It highlights using phone apps to scan UPC codes, conducting reverse image searches, utilizing Fakespot for review analysis, and examining packaging quality. The response notes that 70% of consumers were deceived by counterfeit products online, emphasizing the importance of buying from reputable sources and verifying seller legitimacy.
REFERENCES (6)
Google AIO
BRAND (1)
SUMMARY
Google AIO structures advice around seller reputation, product verification, and quality assessment. It emphasizes checking seller feedback and reviews, verifying seller information including physical addresses, comparing products with manufacturer websites, examining packaging for security features, and being cautious of deals that seem too good to be true. The response provides detailed breakdowns for each category of verification.
REFERENCES (7)
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