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employee net promoter score benchmarks

informationalHR & RecruitmentAnalyzed 07/01/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific query

Query Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this query

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this query

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

3
Platforms Covered
10
Brands Found
0
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1SurveyMonkey
0
2
95
2Great Place to Work
0
2
95
3Staffbase
0
2
95
4QuestionPro
0
1
55
5Peoplebox
0
1
55
6Hive HR
0
1
55
7HR Acuity
0
1
55
8Perceptyx
0
1
55
9Questback
0
1
55
10Heartcount
0
1
55
Referenced Domains Analysis
All 18 domains referenced across AI platforms for this query
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1

Strategic Insights & Recommendations

Dominant Brand

QuestionPro emerges as the most comprehensive source, providing detailed 2025 industry benchmarks and year-over-year comparisons across 15+ sectors.

Platform Gap

ChatGPT provides the most detailed industry-specific data with actual 2025 benchmarks, while Google AIO focuses on general interpretation guidelines, and Perplexity offers theoretical frameworks.

Link Opportunity

HR software companies like Peoplebox, Hive HR, and survey platforms like QuestionPro and SurveyMonkey could benefit from content partnerships around eNPS benchmarking tools.

Key Takeaways for This Query

Information Technology leads industry eNPS benchmarks at 66, while Government/Public Sector scores lowest at 11.

Smaller companies (0-250 employees) achieve significantly higher eNPS scores (24.0) compared to larger organizations.

Overall eNPS improved from 25 in 2024 to 32 in 2025, showing a positive trend across industries.

Scores above 30 are considered good, with anything above 50 being excellent and rare in most industries.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

3925 Characters

BRAND (3)

QuestionPro
Peoplebox
Hive HR

SUMMARY

Employee Net Promoter Score (eNPS) measures employee satisfaction and loyalty on a scale from -100 to +100. Scores above 70 are exceptional, 50-70 excellent, 30-50 good, and 10-30 acceptable. Industry benchmarks vary significantly, with Information Technology leading at 66, Financial services at 46, and Computer Software at 41. Company size also affects eNPS, with smaller organizations (0-250 employees) achieving higher scores of 24.0 compared to larger companies. The overall average eNPS increased from 25 in 2024 to 32 in 2025, showing improvement across industries.

Perplexity

2251 Characters

BRAND (6)

SurveyMonkey
Great Place to Work
Staffbase
Perceptyx
Questback
Heartcount

SUMMARY

Employee Net Promoter Score (eNPS) benchmarks range from -100 to +100, with global averages typically around +10 to +20. Scores from +10 to +30 are considered acceptable to good, +30 to +50 are good, and above +50 are excellent and rare. The calculation subtracts percentage of Detractors (0-6 ratings) from Promoters (9-10 ratings), excluding Passives (7-8). Industry-specific benchmarks vary, with the overall average eNPS reported around 7-14 in 2024. This metric provides a quick snapshot of employee advocacy and satisfaction.

Google AIO

2033 Characters

BRAND (4)

SurveyMonkey
HR Acuity
Great Place to Work
Staffbase

SUMMARY

A good Employee Net Promoter Score (eNPS) typically ranges from 10-30, with scores above 30 considered excellent. The scale ranges from -100 to +100, where negative scores indicate widespread dissatisfaction. Industry context matters significantly when benchmarking eNPS scores. Technology and professional services sectors tend to achieve higher scores. Company size and culture also influence results, with larger companies facing different engagement challenges. Regular tracking, industry benchmarking, feedback analysis, and acting on insights are key to improving eNPS performance.

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