build-to-rent market growth statistics
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AI Search Engine Responses
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ChatGPT
BRAND (5)
SUMMARY
ChatGPT provides detailed statistical analysis of the U.S. build-to-rent market, highlighting record 39,000 unit completions in 2024 representing a 15.5% increase. The response emphasizes regional growth patterns with the South leading development, specifically citing Phoenix (4,460 units), Dallas (3,197 units), and Atlanta (3,035 units) as top markets. The analysis contrasts current performance against pre-pandemic averages of 6,000-7,000 units annually, demonstrating substantial market expansion.
REFERENCES (8)
Perplexity
BRAND (5)
SUMMARY
No summary available.
Google AIO
BRAND (5)
SUMMARY
Google AIO presents a broader market overview emphasizing the 134% growth in BTR home starts since 2019, reaching 39,000 units in 2024. The response focuses on demographic drivers, particularly millennials and Gen Z seeking single-family amenities without ownership responsibilities. It highlights the role of large capital investments and strong project pipelines, with particular concentration in the Sun Belt region, while noting market fluctuations above historical averages.
REFERENCES (7)
Strategic Insights & Recommendations
Dominant Brand
No single brand dominates across platforms, with minimal mentions of major players like Blackstone, KKR, and Invitation Homes distributed across responses.
Platform Gap
ChatGPT provides more granular statistical data and regional breakdowns, while Google AIO offers broader market context and demographic analysis.
Link Opportunity
Both platforms cite industry sources and data providers, creating opportunities for BTR companies and research firms to become authoritative sources.
Key Takeaways for This Prompt
The BTR market reached record 39,000 unit completions in 2024, representing significant growth from pre-pandemic levels.
Growth is primarily driven by millennial and Gen Z demand for rental housing with single-family home amenities.
The South and Sun Belt regions are leading BTR development, with Phoenix, Dallas, and Atlanta as top markets.
Large institutional capital continues to fuel market expansion despite recent fluctuations in construction share.
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