branded newsletter sponsorship pricing
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AI Search Engine Responses
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ChatGPT
BRAND (12)
SUMMARY
Provides a detailed breakdown of newsletter sponsorship pricing using CPM models, with specific rate ranges for different newsletter sizes. Includes mathematical formulas and concrete examples, citing rates from $15-35 CPM for small newsletters under 5,000 subscribers and $20-50 CPM for mid-sized newsletters with 5,000-50,000 subscribers.
REFERENCES (5)
Perplexity
BRAND (12)
SUMMARY
Focuses on standard pricing models with specific benchmarks, emphasizing CPM rates of $15-30 per 1,000 opens and introducing the "5% rule" where sponsorship fees equal 5% of total subscribers. Highlights the importance of factoring in open rates for more accurate pricing calculations.
REFERENCES (8)
Google AIO
BRAND (12)
SUMMARY
Offers a broad overview of pricing factors and models, mentioning CPM ranges of $25-50 per thousand opens with potential rates up to $200. Emphasizes that pricing depends on multiple variables including audience size, engagement rates, and niche value, but provides less specific numerical examples.
REFERENCES (11)
Strategic Insights & Recommendations
Dominant Brand
beehiiv emerges as the most referenced platform with 6 mentions in ChatGPT's response, positioning itself as a key resource for newsletter sponsorship guidance.
Platform Gap
ChatGPT provides the most structured educational approach with formulas, while Perplexity offers practical rules of thumb, and Google AIO gives broader conceptual coverage.
Link Opportunity
Google AIO shows the highest link density with 11 links, suggesting strong potential for driving traffic to comprehensive resources and tools.
Key Takeaways for This Prompt
CPM pricing models dominate newsletter sponsorship with rates typically ranging from $15-50 per thousand subscribers or opens.
Newsletter size significantly impacts pricing, with small newsletters charging $50-250 per placement and larger ones commanding thousands.
The "5% rule" provides a simple flat fee calculation where sponsorship cost equals 5% of total subscriber count.
Engagement metrics like open rates are crucial for accurate pricing, making CPM based on opens more valuable than subscriber count alone.
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