YouTube revenue share shorts vs longform
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AI Search Engine Responses
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ChatGPT
BRAND (17)
SUMMARY
ChatGPT provides a technical breakdown of YouTube's revenue sharing differences, focusing on specific RPM figures ($3-6 for long-form vs under $0.20 for Shorts) and monetization structures. The response emphasizes the significant earnings gap between formats, explaining how long-form videos benefit from multiple ad placements including pre-roll and mid-roll ads that enhance revenue potential.
REFERENCES (5)
Perplexity
BRAND (17)
SUMMARY
Perplexity delivers a comprehensive analysis covering both revenue share percentages and earnings comparisons. It details the specific split structures (45% for Shorts vs 55% for long-form creators), explains YouTube's rationale for the difference (music licensing costs), and provides context about separate monetization systems. The response balances technical details with broader strategic implications.
REFERENCES (14)
Google AIO
BRAND (17)
SUMMARY
Google AIO offers a comparative overview highlighting the core difference between formats, emphasizing long-form's higher RPMs ($3-6+ vs $0.01-$0.20) and strategic positioning. It frames Shorts as audience-building tools rather than primary revenue generators, providing practical guidance for creators choosing between formats while including relevant video recommendations.
REFERENCES (9)
Strategic Insights & Recommendations
Dominant Brand
YouTube dominates all platform discussions as the central focus, with supporting references to industry sources like Digiday and specialized tools.
Platform Gap
ChatGPT focuses on technical metrics, Perplexity provides comprehensive policy details, while Google AIO emphasizes strategic decision-making for creators.
Link Opportunity
All platforms reference external sources and tools, creating opportunities for creator education resources and monetization strategy guides.
Key Takeaways for This Prompt
Long-form content consistently generates 15-30x higher revenue per view than Shorts across all platform analyses.
Revenue share structures differ between formats, with creators receiving 55% for long-form but only 45% for Shorts.
Shorts serve primarily as audience acquisition tools rather than direct revenue generators according to platform consensus.
Multiple ad placement opportunities in long-form content significantly boost earning potential compared to Shorts' limited ad inventory.
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