YouTube revenue share shorts vs longform
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1YouTube | 0 | 7 | 95 | ||
2TikTok | 0 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
YouTube dominates the discussion as the primary platform being analyzed for revenue sharing differences between Shorts and long-form content.
Platform Gap
All platforms provide consistent information about YouTube's revenue sharing models, with Perplexity offering the most recent updates about Shorts revenue improvements.
Link Opportunity
Content creators and digital marketing agencies could benefit from detailed guides comparing YouTube monetization strategies across different video formats.
Key Takeaways for This Prompt
Long-form videos offer better revenue sharing (55% vs 45%) and higher RPM ($3-6 vs under $0.20) compared to Shorts.
Shorts revenue comes from a pooled system with music licensing costs reducing creator earnings, while long-form videos have direct ad placement.
Despite lower per-view earnings, Shorts can drive audience growth and traffic to higher-earning long-form content.
YouTube CEO revealed that Shorts ad revenue per watch hour now matches long-form videos in some markets due to massive scale and improved targeting.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
YouTube offers different revenue-sharing models for Shorts and long-form videos. Long-form creators receive 55% of ad revenue while YouTube keeps 45%, earning $1-20 per 1,000 views. Shorts creators get 45% of pooled ad revenue with YouTube taking 55% to cover music licensing costs, earning only 1¢-7¢ per 1,000 views. While Shorts have lower per-view earnings, they can drive audience growth and engagement that leads viewers to higher-earning long-form content.
Perplexity
BRAND (1)
SUMMARY
YouTube Shorts and long-form videos have vastly different revenue structures. Shorts creators earn under $0.20 RPM from a pooled revenue system where they receive 45% of allocated shares, while long-form videos earn $3-6+ RPM with 55% ad revenue share. Despite lower per-view earnings, YouTube CEO Neal Mohan revealed that Shorts ad revenue per watch hour now matches long-form videos in some markets due to massive viewership and improved targeting. Long-form content offers diverse monetization including memberships, merchandise, and sponsorships.
REFERENCES (8)
Google AIO
BRAND (1)
SUMMARY
YouTube's revenue sharing differs significantly between formats: Shorts creators receive 45% of ad revenue (YouTube keeps 55%) while long-form creators get 55% (YouTube keeps 45%). The difference covers music licensing costs for Shorts. Shorts typically have lower RPM ($0.18) compared to long-form videos ($5.50). Long-form videos offer multiple monetization opportunities including ads, memberships, and merchandise, while Shorts focus primarily on ad revenue sharing from a pooled system.
REFERENCES (13)
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