where to sell handmade crafts online
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Etsy | 9 | 0 | 95 | ||
2Shopify | 7 | 0 | 91 | ||
3Amazon Handmade | 6 | 1 | 91 | ||
4iCraft | 5 | 0 | 70 | ||
5Folksy | 3 | 1 | 67 | ||
6Zibbet | 3 | 0 | 59 | ||
7Squarespace | 2 | 0 | 57 | ||
8Instagram | 2 | 0 | 57 | ||
9Facebook Marketplace | 2 | 0 | 57 | ||
10ArtFire | 2 | 0 | 57 | ||
11Big Cartel | 2 | 0 | 57 | ||
12eBay | 2 | 0 | 56 | ||
13TikTok | 1 | 0 | 55 | ||
14Go Imagine | 1 | 0 | 55 | ||
15IndieCart | 1 | 0 | 55 | ||
16Made Market | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Etsy emerges as the most frequently recommended platform across all responses, consistently highlighted for its large buyer base and craft-focused community.
Platform Gap
ChatGPT focuses on specific fee structures, Perplexity provides detailed comparison data, while Google AIO offers broader categorization of selling approaches.
Link Opportunity
All platforms could benefit from linking to official marketplace pages and fee comparison tools for handmade craft sellers.
Key Takeaways for This Prompt
Etsy remains the top choice for handmade crafts with 33 million buyers and established craft community.
Amazon Handmade offers massive reach but requires approval and charges higher fees (15% referral fee).
Creating your own store with Shopify provides more control but requires independent marketing efforts.
Many successful sellers use multiple platforms to diversify their sales channels and reduce dependency.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (5)
SUMMARY
ChatGPT recommends five main platforms for selling handmade crafts: Etsy ($0.20 listing + 6.5% transaction fee), Amazon Handmade (waived $39.99 monthly fee for approved artisans), Shopify (starting at $29/month), ArtFire ($4-40 monthly plans), and iCraft ($25 registration + $10-15 monthly subscription, no commission). The response emphasizes considering factors like fees, target audience, ease of use, and control level when selecting a platform.
REFERENCES (4)
Perplexity
BRAND (8)
SUMMARY
Perplexity provides a comprehensive comparison of handmade craft platforms with detailed fee structures and audience data. Key recommendations include Etsy (33 million buyers, $0.20 listing + 6.5% sales fee), Amazon Handmade (250+ million buyers, 15% referral fee), iCraft ($10/month subscription, no commissions), and Zibbet (no listing/sales fees). The response includes a helpful comparison table and suggests using multiple platforms to diversify sales channels.
REFERENCES (16)
Google AIO
BRAND (11)
SUMMARY
Google AIO categorizes selling options into dedicated craft marketplaces (Etsy, Amazon Handmade, Go Imagine, Folksy), social media platforms (Facebook Marketplace, Instagram, TikTok), and custom store builders (Shopify, Squarespace, Big Cartel). The response covers considerations like fees, control, target audience, and competition levels, providing a balanced view of marketplace versus independent store approaches.
REFERENCES (19)
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