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viewability standards for display ads

informationalMedia & PublishingAnalyzed 07/01/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific prompt

Prompt Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this prompt

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this prompt

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

3
Platforms Covered
7
Brands Found
0
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1Google
0
4
95
2Amazon
0
3
88
3Publift
0
2
73
4DoubleVerify
0
2
73
5Integral Ad Science
0
2
73
6Mediavine
0
2
73
7AdButler
0
1
55
Referenced Domains Analysis
All 13 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
ChatGPT:
1
Perplexity:
1
Google AIO:
1
3
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
0
Google AIO:
2
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1

Strategic Insights & Recommendations

Dominant Brand

Amazon Advertising is consistently referenced across platforms as a key resource for viewability guidance and best practices.

Platform Gap

Perplexity provides the most structured and comprehensive coverage with detailed tables, while Google AIO focuses more on practical measurement tools and ChatGPT emphasizes optimization strategies.

Link Opportunity

There's significant opportunity to create content linking viewability standards to specific ad placement strategies and measurement tools mentioned across platforms.

Key Takeaways for This Prompt

The MRC and IAB have established the industry standard of 50% pixel visibility for 1 continuous second for display ad viewability.

Large display ads over 242,500 pixels only require 30% pixel visibility, while video ads need 2 seconds of visibility time.

Achieving viewability rates of 70% or higher is considered optimal for better campaign performance and ROI.

Key optimization strategies include above-the-fold placement, vertical ad formats, page speed optimization, and responsive design.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2946 Characters

BRAND (3)

Amazon
AdButler
Publift

SUMMARY

ChatGPT provides comprehensive coverage of MRC and IAB viewability standards, explaining that display ads need 50% pixel visibility for 1 second, video ads for 2 seconds, and large ads (>242,500 pixels) need 30% visibility. It emphasizes achieving 70%+ viewability rates for optimal performance and offers practical strategies including above-the-fold placement, vertical ad formats, page speed optimization, lazy loading, and responsive design for better campaign effectiveness.

Perplexity

1982 Characters

BRAND (6)

Google
Amazon
Publift
DoubleVerify
Integral Ad Science
Mediavine

SUMMARY

Perplexity delivers a structured explanation of MRC viewability standards with clear definitions: 50% pixel visibility for 1 second for standard display ads, 30% for large ads (>242,500 pixels), and 50% for 2 seconds for video ads. It includes a helpful summary table and notes that strong user engagement like clicks can qualify impressions as viewable even without meeting strict pixel/time criteria, emphasizing optimization for campaign effectiveness.

Google AIO

1216 Characters

BRAND (5)

Google
Amazon
DoubleVerify
Integral Ad Science
Mediavine

SUMMARY

Google AIO focuses on the core MRC standard of 50% pixel visibility for 1 second for display ads, explaining the collaboration between MRC and IAB in establishing these guidelines. It highlights the importance of viewability for ad performance, mentions Google's Active View measurement tool, and notes that some publishers may set higher viewability criteria to attract premium advertisers, providing practical context for the standards.

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