viewability standards for display ads
Are you in the answers when your customers ask AI?
Enter your prompt and find out which brands dominate AI search results.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (15)
SUMMARY
Provides a technical overview of display ad viewability standards, focusing on the MRC and IAB definitions. Explains that display ads need 50% of pixels visible for one continuous second, with adjusted thresholds for larger ads (30% for ads over 242,500 pixels). The response is structured with clear headings and includes specific technical measurements.
REFERENCES (3)
Perplexity
BRAND (15)
SUMMARY
Offers a comprehensive explanation of ad viewability standards, emphasizing their importance for industry consistency. Details the MRC and IAB guidelines with specific pixel visibility requirements (50% visibility) and explains the rationale behind these standards. The response appears to continue beyond the visible text, suggesting more detailed coverage.
REFERENCES (13)
Google AIO
BRAND (15)
SUMMARY
Delivers an educational overview of IAB display ad viewability standards, covering the basic 50% visibility rule and variations for different ad types. Includes practical improvement tips like above-the-fold placement and page speed optimization. Features multimedia content including a YouTube video explanation from Google Ad Manager.
REFERENCES (6)
Strategic Insights & Recommendations
Dominant Brand
The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) are consistently referenced as the authoritative standard-setting organizations across all platforms.
Platform Gap
Google AIO provides practical implementation advice and multimedia resources, while ChatGPT focuses on technical specifications and Perplexity emphasizes industry context and rationale.
Link Opportunity
All platforms reference authoritative sources but Google AIO uniquely includes video content and practical guidance, creating opportunities for educational content partnerships.
Key Takeaways for This Prompt
All platforms consistently cite the same industry standards (50% pixel visibility for one second) established by MRC and IAB.
Google AIO differentiates itself by including actionable optimization tips and multimedia educational content.
Perplexity provides the most comprehensive context about why these standards matter for industry consistency.
ChatGPT offers the most precise technical specifications, including detailed pixel thresholds for different ad sizes.
Share Report
Share this AI visibility analysis report with others through social media