viewability standards for display ads
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Google | 0 | 4 | 95 | ||
2Amazon | 0 | 3 | 88 | ||
3Publift | 0 | 2 | 73 | ||
4DoubleVerify | 0 | 2 | 73 | ||
5Integral Ad Science | 0 | 2 | 73 | ||
6Mediavine | 0 | 2 | 73 | ||
7AdButler | 0 | 1 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Amazon Advertising is consistently referenced across platforms as a key resource for viewability guidance and best practices.
Platform Gap
Perplexity provides the most structured and comprehensive coverage with detailed tables, while Google AIO focuses more on practical measurement tools and ChatGPT emphasizes optimization strategies.
Link Opportunity
There's significant opportunity to create content linking viewability standards to specific ad placement strategies and measurement tools mentioned across platforms.
Key Takeaways for This Query
The MRC and IAB have established the industry standard of 50% pixel visibility for 1 continuous second for display ad viewability.
Large display ads over 242,500 pixels only require 30% pixel visibility, while video ads need 2 seconds of visibility time.
Achieving viewability rates of 70% or higher is considered optimal for better campaign performance and ROI.
Key optimization strategies include above-the-fold placement, vertical ad formats, page speed optimization, and responsive design.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (3)
SUMMARY
ChatGPT provides comprehensive coverage of MRC and IAB viewability standards, explaining that display ads need 50% pixel visibility for 1 second, video ads for 2 seconds, and large ads (>242,500 pixels) need 30% visibility. It emphasizes achieving 70%+ viewability rates for optimal performance and offers practical strategies including above-the-fold placement, vertical ad formats, page speed optimization, lazy loading, and responsive design for better campaign effectiveness.
Perplexity
BRAND (6)
SUMMARY
Perplexity delivers a structured explanation of MRC viewability standards with clear definitions: 50% pixel visibility for 1 second for standard display ads, 30% for large ads (>242,500 pixels), and 50% for 2 seconds for video ads. It includes a helpful summary table and notes that strong user engagement like clicks can qualify impressions as viewable even without meeting strict pixel/time criteria, emphasizing optimization for campaign effectiveness.
REFERENCES (8)
Google AIO
BRAND (5)
SUMMARY
Google AIO focuses on the core MRC standard of 50% pixel visibility for 1 second for display ads, explaining the collaboration between MRC and IAB in establishing these guidelines. It highlights the importance of viewability for ad performance, mentions Google's Active View measurement tool, and notes that some publishers may set higher viewability criteria to attract premium advertisers, providing practical context for the standards.
REFERENCES (9)
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