UTM tagging strategy examples
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AI Search Engine Responses
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ChatGPT
BRAND (4)
SUMMARY
ChatGPT provides an educational approach focusing on establishing consistent naming conventions for UTM parameters. It emphasizes the importance of standardized naming to ensure clean data analysis and avoid fragmentation. The response includes practical examples using lowercase formatting and clear categorization for sources and mediums, with specific mention of Facebook as an example platform.
REFERENCES (5)
Perplexity
BRAND (4)
SUMMARY
Perplexity delivers a comprehensive guide with structured examples across multiple marketing channels including social media, email marketing, and cost-per-click advertising. It provides specific UTM parameter examples for each channel type, demonstrating practical implementation for campaigns like summer sales on Facebook and newsletter tracking, with clear use cases for each scenario.
REFERENCES (13)
Google AIO
BRAND (4)
SUMMARY
Google AIO offers a technical overview of UTM tagging strategy, defining the five standard parameters and providing concrete examples across email, social media, and paid search campaigns. It mentions specific platforms like MailChimp for email and Facebook for social media, focusing on the goal of consistent campaign performance tracking and traffic source understanding.
Strategic Insights & Recommendations
Dominant Brand
Facebook appears consistently across all platforms as the primary social media example, while Google and MailChimp are mentioned as key platforms for search and email marketing respectively.
Platform Gap
ChatGPT focuses more on naming conventions and data quality, while Perplexity provides more structured campaign examples, and Google AIO offers a more technical parameter-focused approach.
Link Opportunity
All platforms provide foundational UTM knowledge but could benefit from linking to UTM builder tools and advanced analytics platforms for implementation.
Key Takeaways for This Prompt
Consistent naming conventions are crucial for reliable UTM data analysis across all marketing channels.
UTM tagging should cover all major marketing channels including social media, email, and paid advertising campaigns.
Specific examples help marketers understand practical implementation of UTM parameters for different campaign types.
The five standard UTM parameters (source, medium, campaign, content, term) form the foundation of effective campaign tracking.
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