UTM tagging strategy examples
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Google Analytics | 0 | 0 | 95 | ||
2Facebook | 0 | 0 | 89 | ||
3LinkedIn | 0 | 1 | 84 | ||
4Google | 0 | 0 | 72 | ||
5Bitly | 0 | 0 | 66 | ||
6Grammarly | 0 | 0 | 55 | ||
7YouTube | 0 | 0 | 55 | ||
8Mailchimp | 0 | 0 | 55 | ||
9Vitabiotics | 0 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Google Analytics dominates UTM tracking discussions, with all platforms referencing it as the primary tool for analyzing UTM parameter data.
Platform Gap
ChatGPT provides more structured campaign scenarios, while Perplexity offers real-world examples from actual companies, and Google AIO focuses on simplified explanations.
Link Opportunity
There's an opportunity to create UTM builder tools and campaign tracking templates that could be referenced across all platforms.
Key Takeaways for This Query
UTM parameters consist of five components: source, medium, campaign, content, and term, with the first three being most critical for tracking.
Consistency in naming conventions is crucial, with all platforms emphasizing lowercase letters and standardized formats to avoid data fragmentation.
Different marketing channels require specific UTM strategies, from email campaigns to social media ads and affiliate marketing partnerships.
Best practices include avoiding UTM tags on internal links, using URL shorteners for better user experience, and maintaining organized tracking systems.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (4)
SUMMARY
Provides comprehensive UTM tagging examples across email marketing, social media advertising, Google Ads, affiliate marketing, and offline marketing integration. Includes detailed explanations of each UTM parameter (source, medium, campaign, content, term) with real-world scenarios like clothing retailers promoting summer collections and SaaS companies running free trial campaigns. Emphasizes best practices including consistent naming conventions, avoiding internal UTM tagging, and using URL shorteners for better user experience.
REFERENCES (4)
Perplexity
BRAND (6)
SUMMARY
Offers practical UTM tagging strategies with detailed examples for YouTube ads, email campaigns, and social media posts. Features real-world examples from companies like Grammarly and Vitabiotics, showing actual UTM structures used in live campaigns. Includes a comprehensive best practices section emphasizing lowercase consistency, meaningful campaign names, proper parameter ordering, and avoiding internal link tagging. Concludes with a helpful summary table of common UTM parameters and their usage.
REFERENCES (8)
Google AIO
BRAND (4)
SUMMARY
Explains UTM parameters as tracking codes for marketing campaigns, covering the five main parameters: source, medium, campaign, term, and content. Provides simple examples for email marketing, social media, paid search, and affiliate marketing with clear URL structures. Focuses on best practices including consistency, case sensitivity awareness, brevity, organization through spreadsheets, and prioritizing the three most important parameters (source, medium, campaign).
REFERENCES (19)
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