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unemployment insurance compliance guide

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 11/15/2025

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Brand Performance Across AI Platforms
All 6 brands referenced across AI platforms for this prompt
U.S. Department of Labor
3
2
Sentiment:
Score:95
National Employment Law Project
1
1
Sentiment:
Score:79
New York State Department of Labor
1
1
Sentiment:
Score:64
4ADP
0
1
Sentiment:
Score:55
5BerniePortal
0
1
Sentiment:
Score:55
Referenced Domains Analysis
All 10 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1oui.doleta.gov faviconoui.doleta.gov
ChatGPT:
2
Perplexity:
2
Google AIO:
0
4
#2dol.gov favicondol.gov
ChatGPT:
0
Perplexity:
2
Google AIO:
0
2
#3en.wikipedia.org faviconen.wikipedia.org
ChatGPT:
2
Perplexity:
0
Google AIO:
0
2
#4ides.illinois.gov faviconides.illinois.gov
ChatGPT:
0
Perplexity:
2
Google AIO:
0
2
#5adp.com faviconadp.com
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

3833 Characters

BRAND (7)

精选行业Query
ADP
BerniePortal
OnPay
U.S. Department of Labor
New York State Department of Labor
National Employment Law Project

SUMMARY

ChatGPT provides a foundational overview of unemployment insurance compliance, focusing on the joint federal-state program structure. The response emphasizes employer responsibilities under the Federal Unemployment Tax Act (FUTA), including annual tax reporting requirements through IRS Form 940. It positions UI as both a legal obligation and a way to support employees who lose jobs through no fault of their own.

Perplexity

3935 Characters

BRAND (7)

精选行业Query
ADP
BerniePortal
OnPay
U.S. Department of Labor
New York State Department of Labor
National Employment Law Project

SUMMARY

Perplexity delivers a structured, comprehensive compliance guide with clear sections for employers. It covers state-specific requirements, workplace notice obligations, and tax responsibilities including State Unemployment Insurance (SUI) tax. The response mentions that some states require employee contributions and emphasizes the importance of understanding both federal guidelines and state-specific variations in UI programs.

Google AIO

0 Characters

BRAND (7)

精选行业Query
ADP
BerniePortal
OnPay
U.S. Department of Labor
New York State Department of Labor
National Employment Law Project

SUMMARY

No summary available.

Strategic Insights & Recommendations

Dominant Brand

The U.S. Department of Labor emerges as the primary authoritative source, with ChatGPT referencing it twice and Perplexity once, establishing it as the go-to government resource for UI compliance.

Platform Gap

ChatGPT focuses on federal requirements and FUTA compliance while Perplexity provides more practical employer guidance including workplace notices and state variations, with Google AIO providing no response.

Link Opportunity

Both responding platforms include multiple external links (6 for ChatGPT, 10 for Perplexity), indicating strong opportunities for authoritative compliance resources and state-specific guidance links.

Key Takeaways for This Prompt

Government agencies like the U.S. Department of Labor dominate as trusted sources for unemployment insurance compliance information.

Platforms emphasize the dual federal-state nature of UI programs, requiring employers to understand both levels of regulation.

Practical compliance guidance focuses on tax obligations, workplace notices, and employee separation procedures.

The absence of private payroll service mentions suggests an opportunity for companies like ADP or OnPay to establish thought leadership in UI compliance.

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