transparent skincare brands ingredient list disclosure
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Lush | 3 | 0 | 95 | ||
2The Ordinary | 2 | 0 | 75 | ||
3Drunk Elephant | 2 | 0 | 75 | ||
4Herbivore Botanicals | 2 | 0 | 75 | ||
5Dieux Skin | 1 | 0 | 55 | ||
6Follain | 1 | 0 | 55 | ||
7Youth to the People | 1 | 0 | 55 | ||
8100% PURE | 1 | 0 | 55 | ||
9LILIXIR | 1 | 0 | 55 | ||
10Transparent Lab | 1 | 0 | 55 | ||
11Open Formula | 1 | 0 | 55 | ||
12Credo | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
The Ordinary is consistently highlighted across platforms as the leading example of ingredient transparency with its minimalist approach and concentration disclosure.
Platform Gap
ChatGPT focuses on brand examples, Perplexity emphasizes regulatory context, while Google AIO provides practical consumer guidance for reading ingredient lists.
Link Opportunity
Brands could benefit from creating educational content about ingredient transparency standards and developing tools to help consumers understand complex ingredient lists.
Key Takeaways for This Prompt
Ingredient transparency goes beyond legal requirements, with leading brands voluntarily providing detailed disclosure on websites and packaging.
Consumers can use apps like ThinkDirty and EWG Skin Deep to research ingredient safety and find comprehensive product information.
The Ordinary, Drunk Elephant, and Lush Cosmetics set industry standards for transparency with concentration disclosure and ingredient education.
Understanding the 1% rule and ingredient ordering helps consumers make informed decisions about product efficacy and safety.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (11)
SUMMARY
ChatGPT provides a comprehensive list of transparent skincare brands including The Ordinary, Follain, Lush Cosmetics, Drunk Elephant, Youth to the People, and Herbivore Botanicals. It highlights how these brands go beyond basic requirements by listing ingredient concentrations, sourcing information, and educational resources. The response also mentions newer transparent brands like 100% PURE, LILIXIR, Transparent Lab, Dieux Skin, and Open Formula that offer innovative approaches to ingredient disclosure.
Perplexity
BRAND (1)
SUMMARY
Perplexity focuses on the regulatory landscape in the US, explaining that while FDA requires ingredient disclosure on packaging, online disclosure is voluntary. It emphasizes how transparent brands exceed legal requirements by providing full ingredient lists on websites, using clear naming conventions, offering ingredient education, and sometimes disclosing proprietary formulations. The response highlights the consumer-driven movement toward transparency and voluntary industry standards.
REFERENCES (8)
Google AIO
SUMMARY
Google AIO provides practical guidance on finding and understanding ingredient lists, explaining the importance of transparency for personalized skincare, safety, and efficacy. It covers where to find ingredient information (packaging, websites, apps like ThinkDirty and EWG Skin Deep) and how to read ingredient lists, including the 1% rule and the difference between active and inactive ingredients.
REFERENCES (13)
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