how to track brand mentions in AI chatbots
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt

Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
---|---|---|---|---|---|
1Brand24 | 5 | 2 | 95 | ||
2Otterly.AI | 3 | 0 | 81 | ||
3RankPrompt | 4 | 1 | 80 | ||
4Profound | 2 | 0 | 78 | ||
5Keyword.com | 3 | 1 | 77 | ||
6Ahrefs | 1 | 1 | 70 | ||
7Surfer SEO | 1 | 1 | 70 | ||
8Advanced Web Ranking | 1 | 1 | 70 | ||
9GrowByData | 1 | 1 | 70 | ||
10Hootsuite | 1 | 0 | 67 | ||
11Brandwatch | 1 | 0 | 67 | ||
12Bluefish | 1 | 0 | 67 | ||
13Am I On AI | 1 | 0 | 67 | ||
14Google Alerts | 1 | 0 | 65 |
Strategic Insights & Recommendations
Dominant Brand
Otterly.AI appears consistently across all platforms as a lightweight, accessible solution for AI brand mention tracking.
Platform Gap
ChatGPT focuses on specific tool recommendations while Perplexity emphasizes strategic methodology and Google AIO provides the most comprehensive technical implementation approach.
Link Opportunity
All platforms reference specialized AI monitoring tools, creating opportunities for partnerships with companies like Profound, Brand24, and Surfer SEO.
Key Takeaways for This Prompt
Specialized AI brand monitoring platforms are essential for systematic tracking across multiple AI chatbots and models.
Effective monitoring requires analyzing sentiment, context, and topic associations beyond simple mention frequency.
Manual AI querying can supplement automated tools but lacks the scale and consistency of dedicated platforms.
Integration with traditional analytics and SEO tools provides a complete picture of AI-driven brand visibility and traffic impact.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (5)
SUMMARY
ChatGPT provides a comprehensive overview of AI brand monitoring tools including Keyword.com AI Rank Tracker, RankPrompt, Brand24, Otterly.AI, and Am I On AI. The response focuses on specific tool capabilities like real-time monitoring across platforms, sentiment analysis, and actionable recommendations for improving brand presence in AI-generated content.
REFERENCES (5)
Perplexity
BRAND (4)
SUMMARY
Perplexity offers a strategic approach to AI brand mention tracking, emphasizing specialized platforms like GrowByData, Profound, and Surfer SEO's AI Tracker. The response highlights the importance of monitoring sentiment, topic associations, and geo-specific insights while providing both automated and manual tracking methods for comprehensive brand visibility analysis.
REFERENCES (8)
Google AIO
BRAND (8)
SUMMARY
Google AIO presents a multi-faceted approach combining direct AI querying, specialized monitoring tools (Profound, Bluefish, Otterly.ai), and traditional web monitoring methods. The response emphasizes metrics tracking, competitive analysis, and integration with analytics tools like GA4 for measuring AI-driven traffic and optimization effectiveness.
REFERENCES (11)
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