TikTok ads targeting options explained
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1TikTok | 0 | 4 | 95 | ||
2Adsmurai | 0 | 2 | 67 | ||
3Eye Universal | 0 | 2 | 67 | ||
4Leadsbridge | 0 | 2 | 67 | ||
5WordStream | 0 | 1 | 55 | ||
6Hyros | 0 | 1 | 55 | ||
7Demand Curve | 0 | 1 | 55 | ||
8Nestscale | 0 | 1 | 55 | ||
9Strike Social | 0 | 1 | 55 |
Strategic Insights & Recommendations
Dominant Brand
TikTok dominates the discussion as the primary advertising platform with comprehensive targeting capabilities across all AI responses.
Platform Gap
ChatGPT provides the most structured overview, Google AIO focuses on practical tips, while Perplexity offers the most technical detail with logic explanations.
Link Opportunity
All platforms reference TikTok's official help documentation and third-party marketing resources, creating opportunities for targeting strategy guides and tutorials.
Key Takeaways for This Query
TikTok offers seven main targeting categories: demographics, interests, behaviors, custom audiences, lookalike audiences, device targeting, and smart targeting.
Smart targeting allows TikTok's algorithm to automatically optimize audience reach beyond initial selections for better performance.
Custom audiences can be created from website visitors, app users, customer files, and previous ad engagement data.
Best practices include starting with broad targeting, then refining based on performance data and utilizing A/B testing for optimization.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (4)
SUMMARY
TikTok Ads Manager provides comprehensive targeting options including demographic targeting (age, gender, language, location), interest targeting based on long-term content interactions, behavioral targeting for recent activities, custom audiences from customer data, lookalike audiences, device targeting, and smart targeting features that automatically optimize audience reach for better performance.
REFERENCES (4)
Perplexity
BRAND (6)
SUMMARY
TikTok ads targeting includes demographic options (gender, age, location, language, spending power), interest and behavioral targeting based on content engagement, device and technology targeting, custom and lookalike audiences, and smart targeting with automated optimization. The platform uses OR logic within dimensions and AND logic across dimensions, offering both broad and manual targeting approaches for different campaign objectives.
REFERENCES (8)
Google AIO
BRAND (4)
SUMMARY
TikTok offers multiple ad targeting options including demographic targeting (age, gender, location, language), interest and behavior targeting based on user interactions, custom audiences from website visits and customer data, lookalike audiences, device targeting, and smart targeting optimization. Best practices include starting broad, using custom audiences, and A/B testing different targeting approaches.
REFERENCES (10)
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