REVPAR vs GOPPAR hotel KPI difference
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query

Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
Strategic Insights & Recommendations
Dominant Brand
No specific brands were mentioned across the platforms, as the responses focused on explaining the technical definitions and calculations of these hotel industry KPIs.
Platform Gap
All platforms provided consistent educational explanations, with Perplexity offering the most detailed mathematical formulas and comparison table, while ChatGPT and Google AIO focused more on practical applications.
Link Opportunity
There's an opportunity to link to hotel management software providers, revenue management systems, and hospitality analytics platforms that help calculate and track these KPIs.
Key Takeaways for This Query
RevPAR measures room revenue per available room while GOPPAR measures profit per available room after expenses.
RevPAR is calculated by multiplying ADR by occupancy rate or dividing total room revenue by available rooms.
GOPPAR is calculated by subtracting operating expenses from total revenue and dividing by available rooms.
GOPPAR provides a more comprehensive view of hotel financial health by including all revenue streams and operational costs.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
SUMMARY
ChatGPT explains that RevPAR measures average revenue per available room focusing solely on room revenue, calculated by multiplying ADR by occupancy rate. GOPPAR provides a broader view by considering overall profitability, calculated by subtracting total operating expenses from total revenue and dividing by available rooms. While RevPAR focuses on room revenue performance, GOPPAR offers a comprehensive picture of financial health by incorporating all revenue streams and operational costs.
Perplexity
SUMMARY
Perplexity provides detailed definitions showing RevPAR measures room revenue relative to available rooms, helping understand room filling and pricing effectiveness. GOPPAR measures gross operating profit relative to available rooms, giving insight into both revenue generation and cost control. The key distinction is that RevPAR is revenue-centric focusing only on room sales, while GOPPAR is profit-centric accounting for operating expenses and overall business efficiency.
REFERENCES (8)
Google AIO
SUMMARY
Google AIO clarifies that RevPAR measures revenue per available room regardless of occupancy, calculated as total room revenue divided by available rooms. GOPPAR measures profitability per room by factoring in operating expenses, calculated as total revenue minus operating expenses divided by available rooms. The key difference is that RevPAR is revenue-focused while GOPPAR is profitability-focused, with GOPPAR providing a clearer picture of overall financial performance.
REFERENCES (5)
Share Report
Share this AI visibility analysis report with others through social media