press release SEO optimization checklist
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Business Wire | 4 | 2 | 95 | ||
2Google | 2 | 0 | 82 | ||
3Ahrefs | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Google emerges as the dominant brand with multiple tools mentioned (Google Trends, Google Keyword Planner) across both platforms for keyword research and optimization.
Platform Gap
ChatGPT provides more detailed character limits and specific placement guidance, while Perplexity offers a structured table format and mentions more SEO tools.
Link Opportunity
Both platforms reference multiple authoritative SEO and PR websites, creating opportunities for backlinks to press release optimization resources and tool providers.
Key Takeaways for This Prompt
Keyword research is fundamental, with both platforms recommending Google tools and emphasizing primary/secondary keyword selection.
Headlines should be concise (70-75 characters) with primary keywords placed early for maximum SEO impact.
Content structure with subheadings, short paragraphs, and multimedia elements significantly improves both readability and search rankings.
Strategic linking (1-2 relevant links) and performance monitoring are essential for measuring and improving press release SEO effectiveness.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
ChatGPT provides a comprehensive 10-point checklist for press release SEO optimization, covering keyword research, headline crafting, content structure, multimedia integration, meta tags, and distribution strategies. The guide emphasizes placing primary keywords in headlines within the first 5-7 words, keeping headlines under 75 characters, and naturally incorporating keywords throughout the content. It also highlights the importance of multimedia elements, strategic linking, and performance monitoring to enhance visibility and reach.
REFERENCES (4)
Perplexity
BRAND (3)
SUMMARY
Perplexity delivers a detailed press release SEO checklist with 10 key optimization areas, including keyword research using tools like Google Keyword Planner and Ahrefs, headline optimization under 70 characters, content structure with subheadings, smart linking strategies, and multimedia optimization. The response includes a helpful summary table organizing optimization aspects, key actions, and purposes. It emphasizes the 'nesting doll' keyword approach and provides specific guidance on geographic targeting and distribution platforms.
REFERENCES (8)
Google AIO
SUMMARY
No summary available.
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