podcast advertising CPM rates 2025
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Awisee | 0 | 4 | 95 | ||
2Libsyn | 0 | 3 | 87 | ||
3YouTube | 0 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
No specific brands were prominently featured across the responses, with platforms focusing on general market data and industry standards.
Platform Gap
ChatGPT provided more detailed audience size breakdowns, while Google AIO offered the most comprehensive format types, and Perplexity included unique insights about YouTube integration.
Link Opportunity
All platforms referenced similar industry sources like Awisee and Libsyn, indicating opportunities for authoritative podcast advertising rate resources.
Key Takeaways for This Query
Mid-roll ads consistently command the highest CPM rates ($25-100+) across all platforms due to superior listener engagement.
Host-read ads significantly outperform programmatic ads in CPM rates, with premiums of 50-100% for authenticity and trust.
Podcast audience size directly correlates with CPM rates, with large podcasts (100K+ listeners) commanding $50+ CPM premiums.
Specialized niches like health, technology, and business drive higher CPM rates due to targeted, engaged audiences and advertiser demand.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
Podcast advertising CPM rates in 2025 vary by ad placement and audience size. Pre-roll ads cost $15-50 CPM, mid-roll ads command $25-100 CPM (highest due to engagement), and post-roll ads range $10-30 CPM. Rates increase with podcast size: micro podcasts (1K-10K listeners) charge $15-50 CPM, mid-tier (10K-100K) charge $30-100 CPM, and large podcasts (100K-1M+) command $60-250+ CPM. Host-read ads carry premiums due to authenticity, and business/tech genres often have higher rates.
Perplexity
BRAND (3)
SUMMARY
2025 podcast advertising CPM rates typically range: pre-roll $15-30, mid-roll $25-40 (highest engagement), post-roll $10-20. Large podcasts (100K+ downloads) can exceed $50 CPM, especially in specialized niches like health, tech, and business. Host-read ads command $25-60 CPM due to higher engagement and authenticity versus programmatic ads at $10-25 CPM. YouTube-integrated podcast ads can surpass $45 CPM. Premium niche or large audience CPMs often exceed $50, reflecting a maturing market that values authentic listener connection.
REFERENCES (8)
Google AIO
BRAND (2)
SUMMARY
2025 podcast advertising CPM rates range from $10-100+ depending on multiple factors. Mid-roll ads are most expensive ($25-100+ CPM), followed by pre-roll ($10-50 CPM) and post-roll ($10-30 CPM). Host-read ads command higher rates ($25-40 CPM) than programmatic ads ($12-15 CPM). Sponsored segments can reach $50-150+ CPM. Rates vary by podcast popularity, targeting specificity, ad length, and niche specialization. CPM inflation affects programmatic advertising costs due to increased data processing expenses.
REFERENCES (11)
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