AI Visibility Report for “podcastadvertisingCPMrates2025”
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AI Search Engine Responses
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ChatGPT
BRAND (11)
SUMMARY
Provides structured breakdown of podcast CPM rates by ad placement, with pre-roll at $15-$25, mid-roll at $25-$50+, and post-roll at $10-$20. Emphasizes that mid-roll ads command higher rates due to better engagement and includes audience size considerations for small podcasts.
Perplexity
BRAND (11)
SUMMARY
Offers detailed analytical breakdown with comprehensive rate ranges from $10-$60 CPM, featuring a structured table format comparing different ad formats and placements. Provides specific industry benchmarks with source citations and notes about host-read vs. programmatic differences.
REFERENCES (8)
Google AIO
BRAND (11)
SUMMARY
Delivers comprehensive overview of 2025 podcast CPM landscape, covering rate ranges of $18-$40 average with detailed breakdown by placement. Discusses factors like host-read premium rates, dynamic ad insertion, programmatic options, and mentions that influential shows can command $100+ CPMs.
REFERENCES (10)
Strategic Insights & Recommendations
Dominant Brand
Libsyn appears most frequently mentioned across platforms, though brand presence is generally minimal in these technical rate discussions.
Platform Gap
Perplexity provides the most analytical depth with tables and citations, while ChatGPT focuses on educational structure and Google AIO offers the broadest comprehensive coverage.
Link Opportunity
All platforms provide substantial link opportunities with ChatGPT showing 3 links, Google AIO with 10 links, and Perplexity with 8 links for further research.
Key Takeaways for This Prompt
Mid-roll ads consistently command the highest CPM rates across all platforms, ranging from $25-$50+.
All platforms agree on similar rate ranges, with pre-roll at $15-$30 and post-roll being the lowest at $10-$25.
Host-read ads are universally recognized as premium format commanding higher rates than programmatic ads.
Audience size, niche targeting, and ad format significantly impact final CPM pricing across all platforms.
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