podcast advertising CPM rates 2025
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AI Search Engine Responses
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ChatGPT
BRAND (21)
SUMMARY
Provides a structured breakdown of podcast advertising CPM rates for 2025, focusing on ad placement types with specific price ranges: pre-roll ads ($15-$30), mid-roll ads ($25-$40), and post-roll ads ($10-$20). The response emphasizes the industry standard CPM model and factors influencing pricing such as audience size and ad duration.
Perplexity
BRAND (21)
SUMMARY
Offers the most comprehensive overview of podcast advertising rates, providing detailed CPM ranges for different ad types including premium sponsored segments ($50-$150+ CPM) and large show rates ($100-$250+ CPM). Explains the reasoning behind mid-roll ad premium pricing due to higher engagement and provides context for advertiser ROI considerations.
REFERENCES (14)
Google AIO
BRAND (21)
SUMMARY
Presents a concise summary of podcast CPM rates with similar ranges to other platforms ($15-$40 for mid-range podcasts) and includes practical information about cost calculation methods. Mentions additional factors like host-read vs pre-recorded ads affecting pricing but provides less detailed breakdown than competitors.
REFERENCES (12)
Strategic Insights & Recommendations
Dominant Brand
No specific brands are prominently featured across platforms, with responses focusing on industry data and pricing standards rather than particular service providers.
Platform Gap
Perplexity provides the most detailed and comprehensive coverage including premium segment pricing, while Google AIO offers the most practical calculation guidance, and ChatGPT focuses on structured educational content.
Link Opportunity
All platforms provide substantial link opportunities with Perplexity offering 14 links, Google AIO 12 links, and ChatGPT 2 links, indicating strong potential for source attribution and further reading.
Key Takeaways for This Prompt
Mid-roll ads consistently command the highest CPM rates across all platforms due to superior listener engagement during episodes.
CPM ranges show remarkable consistency across platforms, with mid-roll ads typically ranging from $25-$40 for standard podcasts.
Perplexity distinguishes itself by including premium pricing tiers for large shows and custom sponsored segments that other platforms omit.
All platforms emphasize that podcast size, audience niche, and ad format significantly impact final CPM pricing beyond baseline rates.
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