podcast advertising CPM rates 2025
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AI Search Engine Responses
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ChatGPT
BRAND (13)
SUMMARY
Provides detailed breakdown of podcast advertising CPM rates by ad placement and audience size. Pre-roll ads range $15-$30, mid-roll ads $25-$50+, and post-roll ads $10-$20. Emphasizes that mid-roll ads command higher rates due to increased listener engagement. Includes specific examples for different podcast sizes and mentions factors like niche specialization affecting rates.
REFERENCES (4)
Perplexity
BRAND (13)
SUMMARY
Offers comprehensive analysis of podcast CPM rates with detailed ranges by placement type. Pre-roll ads $15-$50 (average $18-$25), mid-roll ads $25-$100 (typical $25-$40), and post-roll ads $10-$20. Explains the reasoning behind rate differences, emphasizing mid-roll ads' higher engagement and effectiveness for advertisers.
REFERENCES (9)
Google AIO
BRAND (13)
SUMMARY
Provides concise overview of podcast advertising CPM rates ranging $15-$40 generally, with mid-roll ads at the higher end ($25-$50+). Covers all three ad placement types and mentions key factors influencing rates including audience size, niche, placement, and ad format (host-read vs pre-produced).
REFERENCES (10)
Strategic Insights & Recommendations
Dominant Brand
No specific advertising platforms or brands were prominently featured across the responses, with only nearstream and Libsyn receiving minimal mentions in ChatGPT's response.
Platform Gap
Perplexity provides the most detailed rate ranges and analytical depth, while Google AIO offers the most concise summary, and ChatGPT falls in between with comprehensive but incomplete information.
Link Opportunity
All platforms provide substantial link opportunities with Google AIO leading at 10 links, followed by Perplexity with 9 links, and ChatGPT with 4 links.
Key Takeaways for This Prompt
Mid-roll ads consistently command the highest CPM rates across all platforms due to peak listener engagement during episode content.
CPM rates show significant variation based on podcast size, niche specialization, and ad placement strategy.
Post-roll ads represent the most budget-friendly option for advertisers, though with potentially lower engagement rates.
The podcast advertising market in 2025 shows maturation with standardized rate structures across different placement types.
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