podcast ad CPM trends
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AI Search Engine Responses
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ChatGPT
BRAND (2)
SUMMARY
Provides detailed CPM breakdown by ad placement (pre-roll $15-30, mid-roll $25-40, post-roll $10-20) with specific 2023 data showing a 6% decrease to $22.58 average CPM. Emphasizes mid-roll ads' higher engagement and includes historical context with concrete statistics and industry sources.
REFERENCES (5)
Perplexity
BRAND (2)
SUMMARY
Offers comprehensive 2025 CPM ranges across all ad placements with broader price ranges (mid-roll $25-100). Highlights specialized niche pricing for business, health, and finance podcasts exceeding $50 CPM. Provides structured breakdown of placement types with detailed engagement explanations.
REFERENCES (17)
Google AIO
BRAND (2)
SUMMARY
Focuses on upward trending CPMs with wide ranges (mid-roll $25-100, pre-roll $15-50) and emphasizes the shift toward integrated advertising formats. Highlights host-read ads and sponsored segments commanding premium rates due to authenticity and effectiveness, includes video resources for learning.
REFERENCES (9)
Strategic Insights & Recommendations
Dominant Brand
No specific podcast advertising platforms or brands were prominently featured across the responses, with focus remaining on general industry metrics and trends.
Platform Gap
ChatGPT provides historical data and precise statistics, while Perplexity offers forward-looking 2025 trends and Google AIO emphasizes emerging advertising format innovations.
Link Opportunity
All platforms provide extensive source citations with ChatGPT having 5 links, Google AIO having 9 links, and Perplexity leading with 17 reference links for comprehensive research.
Key Takeaways for This Prompt
Mid-roll ads consistently command the highest CPM rates across all platforms, ranging from $25-100 due to peak listener engagement.
CPM trends show mixed signals with ChatGPT reporting 2023 decreases while Google AIO and Perplexity indicate overall upward trends.
Specialized niche podcasts in business, health, and finance sectors can achieve premium CPM rates exceeding $50.
Host-read and integrated advertising formats are becoming increasingly valuable, commanding higher rates than traditional programmatic ads.
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