podcast ad CPM trends
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AI Search Engine Responses
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ChatGPT
BRAND (11)
SUMMARY
ChatGPT provides a time-series analysis of podcast CPM trends, focusing on specific data points from 2023-2024. It reports that average 60-second ad CPMs were $22.58 in 2023 (down 6% from previous year), peaked at $22.91 in December 2023, then dropped to $21.69 in January 2024. The response emphasizes seasonal patterns and year-over-year changes with supporting data from industry sources.
REFERENCES (6)
Perplexity
BRAND (11)
SUMMARY
Perplexity offers a detailed breakdown of 2025 podcast CPM rates by ad placement type. It provides specific ranges: pre-roll ads ($15-$30), mid-roll ads ($25-$50+, up to $100 for premium content), post-roll ads ($10-$20), and sponsored segments ($50-$150+). The response emphasizes that mid-roll ads command highest rates due to peak listener engagement, while explaining the rationale behind each placement's pricing.
REFERENCES (13)
Google AIO
BRAND (11)
SUMMARY
Google AIO presents a structured overview of CPM trends by ad placement, highlighting that mid-roll ads achieve the highest CPMs ($25-$100), followed by pre-roll ($15-$30) and post-roll ($10-$20). The response also discusses broader industry trends toward dynamic ad insertion, AI-powered personalization, and the growing demand for authentic host-read advertisements, particularly in niche podcast genres.
REFERENCES (8)
Strategic Insights & Recommendations
Dominant Brand
Libsyn appears most prominently in the responses as a key data source for podcast advertising metrics and industry reporting.
Platform Gap
ChatGPT focuses on historical trends and specific timeframes, while Perplexity and Google AIO emphasize current rate structures and placement strategies.
Link Opportunity
All platforms provide extensive source citations, with Perplexity offering the most comprehensive link collection for podcast advertising research.
Key Takeaways for This Prompt
Mid-roll ads consistently command the highest CPM rates across all platforms due to peak listener engagement.
Podcast CPM rates show seasonal fluctuations with typical Q1 downturns as noted in historical data.
Host-read and sponsored content segments achieve premium pricing compared to standard ad placements.
The industry is trending toward AI-powered dynamic ad insertion and more personalized advertising experiences.
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