podcast ad CPM trends
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
Strategic Insights & Recommendations
Dominant Brand
No specific brands dominate the podcast advertising CPM discussion, as the focus is on industry-wide pricing trends and market dynamics.
Platform Gap
ChatGPT focuses on recent decline trends with specific 2023-2024 data, while Google AIO emphasizes 2025 projections and video integration, and Perplexity provides comprehensive growth analysis with detailed placement comparisons.
Link Opportunity
Opportunities exist for podcast advertising platforms, CPM tracking tools, and industry research companies to provide authoritative data and insights on pricing trends.
Key Takeaways for This Prompt
Mid-roll ads consistently command the highest CPMs ($25-40+) due to peak listener engagement during content consumption.
Host-read ads significantly outperform programmatic ads, with premium pricing reflecting their authenticity and listener trust.
Video podcasts are emerging as a premium format, driving CPMs above $45 through immersive audio-visual experiences.
Niche genres like technology, health, and business maintain higher CPM rates due to highly engaged, targeted audiences.
AI Search Engine Responses
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ChatGPT
SUMMARY
Podcast CPM rates have declined slightly in recent years, with 2023 averaging $22.58 for 60-second ads (down 6% from 2022). By August 2024, rates dropped to $21.25. Mid-roll ads command highest rates ($25-40), while pre-roll averages $15-30 and post-roll $10-20. Technology podcasts lead with $29 CPM, while True Crime offers more accessible $19 rates. Market saturation and economic conditions drive rate fluctuations, but podcasts remain valuable for targeted advertising.
REFERENCES (5)
Perplexity
SUMMARY
Podcast CPM trends show steady growth through 2024-2025, with rates ranging $18-50 depending on placement and format. Mid-roll host-read ads average $25-40, representing the premium tier due to high engagement. Pre-roll ads stay at $15-30, while post-roll remains budget-friendly at $10-20. Video podcasts are driving CPMs above $45 with immersive experiences. Niche genres like business, health, and tech command premium rates. Host-read ads significantly outperform programmatic insertion due to perceived authenticity and listener trust.
REFERENCES (8)
Google AIO
SUMMARY
Podcast CPM rates in 2025 range from $10-100+ depending on placement and niche. Mid-roll ads command highest rates ($25-100), followed by pre-roll ($15-30) and post-roll ($10-20). Host-read ads are premium-priced due to authenticity. Larger podcasts and specialized niches like business and health achieve higher CPMs. Video podcast integration is driving rates above $45 CPM. European market growth focuses on data privacy and localized content, while engagement metrics remain crucial for advertiser decisions.
REFERENCES (12)
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