pay transparency laws US states 2025
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query

Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
Strategic Insights & Recommendations
Dominant Brand
No specific brands are prominently featured across the responses, as this is a legal/regulatory topic focused on state laws rather than commercial products or services.
Platform Gap
Perplexity provides significantly more comprehensive coverage with detailed penalty structures and a broader state-by-state comparison, while ChatGPT and Google AIO focus primarily on the five new 2025 states.
Link Opportunity
Legal compliance firms, HR software companies, and employment law practices could benefit from creating detailed state-by-state compliance guides and tools for employers.
Key Takeaways for This Query
Five states (Illinois, Minnesota, New Jersey, Vermont, Massachusetts) are implementing new pay transparency laws in 2025 with varying employer size thresholds.
Requirements generally include disclosing salary ranges in job postings, with some states requiring benefits descriptions and promotion notifications.
Effective dates range from January 1 to October 29, 2025, giving employers different compliance timelines.
This represents a growing trend with 14 states having active or pending pay transparency laws while 36 states currently have no requirements.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
SUMMARY
ChatGPT provides a detailed breakdown of five states implementing pay transparency laws in 2025: Illinois (15+ employees, effective Jan 1), Minnesota (30+ employees, Jan 1), New Jersey (10+ employees, June 1), Vermont (5+ employees, July 1), and Massachusetts (25+ employees, Oct 29). Each state requires salary ranges in job postings with varying additional requirements like benefits descriptions and promotion notifications.
REFERENCES (5)
Perplexity
SUMMARY
Perplexity provides the most comprehensive analysis with a detailed table format covering not just the 2025 states but also existing laws in Maryland, Washington, California, and Colorado. It includes specific penalty structures, enforcement details, and notes that 14 states have active or pending pay transparency laws while 36 states currently have no requirements.
REFERENCES (8)
Google AIO
SUMMARY
Google AIO covers the same five states with similar details but emphasizes the broader goals of pay equity and talent attraction. It highlights that these laws aim to reduce pay gaps and increase transparency between employers and employees, while noting that some states like Maryland and DC already had existing laws.
REFERENCES (14)
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