Geneo Logo
Geneo

native advertising disclosure rules

informationalMedia & PublishingAnalyzed 07/01/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific prompt

Prompt Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this prompt

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this prompt

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

3
Platforms Covered
4
Brands Found
24
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1FTC
21
1
95
2Facebook
1
0
55
3Instagram
1
0
55
4Twitter
1
0
55
Referenced Domains Analysis
All 12 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
2
Google AIO:
2
4
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1

Strategic Insights & Recommendations

Dominant Brand

The Federal Trade Commission (FTC) is the primary regulatory authority consistently referenced across all platforms for native advertising disclosure guidelines.

Platform Gap

ChatGPT provides more structured formatting with numbered requirements, while Google AIO offers platform-specific examples, and Perplexity emphasizes legal consequences more prominently.

Link Opportunity

All platforms reference FTC official guidance and industry resources, creating opportunities to link to authoritative compliance guides and legal analysis.

Key Takeaways for This Prompt

FTC requires clear, unambiguous disclosure language like 'Ad,' 'Sponsored,' or 'Paid Content' for all native advertising

Disclosures must be prominently placed near the ad content with readable fonts and appropriate contrast

Transparency requirements apply consistently across all platforms and devices where native ads appear

Non-compliance can result in FTC enforcement actions and potential legal consequences for advertisers

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2529 Characters

BRAND (1)

FTC

SUMMARY

The FTC requires native advertising to use clear, unambiguous disclosure language like 'Ad' or 'Sponsored Advertising Content' placed prominently near the content. Disclosures must be visible across all platforms and devices, with appropriate font size and contrast. The guidelines emphasize proximity to content, consistency across platforms, and consideration of target audience to ensure consumers can distinguish between editorial and promotional content.

Perplexity

2331 Characters

BRAND (1)

FTC

SUMMARY

Native advertising disclosure rules from the FTC require clear, prominent disclosure using terms like 'Sponsored' or 'Paid Content.' Disclosures must be placed near the ad's focal point, be visually distinct with readable fonts, and remain consistent across platforms. The goal is preventing consumer deception by ensuring paid content is easily distinguishable from editorial content, with legal consequences for non-compliance including FTC enforcement actions.

Google AIO

2079 Characters

BRAND (4)

Facebook
Instagram
Twitter
FTC

SUMMARY

FTC native advertising disclosure rules mandate clear, conspicuous labeling using plain language like 'Sponsored' or 'Advertisement.' Key requirements include visibility with appropriate font and color, proximity to ad content, proper timing for multimedia, and platform-specific compliance. Disclosures must avoid ambiguity, not be obscured, and travel with content across social media platforms to ensure transparency and prevent consumer deception.

Share Report

Share this AI visibility analysis report with others through social media

Native Advertising Disclosure Rules: FTC Guidelines | Geneo