AI Visibility Report for “mHealthappretentionbenchmarks”
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AI Search Engine Responses
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ChatGPT
BRAND (12)
SUMMARY
Provides structured benchmark data focusing on 30-day retention rates, distinguishing between general health apps (3% retention) and prescribed mHealth apps (59-76% retention). Emphasizes the critical importance of retention metrics for assessing app effectiveness and user engagement, with clear categorization between different app types.
REFERENCES (6)
Perplexity
BRAND (12)
SUMMARY
Delivers precise retention benchmarks with detailed breakdowns across multiple timeframes (Day 1: 20-30%, Day 7: 7-12%, Day 30: 3-5%). Acknowledges the particularly challenging retention landscape for study-based mHealth interventions and provides context about industry-wide performance expectations with supporting data sources.
REFERENCES (8)
Google AIO
BRAND (12)
SUMMARY
Offers comprehensive retention analysis covering multiple timeframes and key influencing factors. Presents both benchmark ranges and specific performance indicators, while highlighting actionable insights about compensation, clinical relevance, and design principles that can significantly improve retention rates to 50%+ for 90-day periods.
REFERENCES (10)
Strategic Insights & Recommendations
Dominant Brand
IQVIA emerges as the most referenced authority for mHealth app retention data, particularly for prescribed app benchmarks.
Platform Gap
ChatGPT focuses on prescribed vs. general app distinctions, while Perplexity emphasizes study-based interventions and Google AIO provides the most actionable improvement strategies.
Link Opportunity
All platforms heavily cite industry research sources, creating opportunities for data analytics companies and mHealth research organizations to establish thought leadership.
Key Takeaways for This Prompt
mHealth app retention is consistently low across all platforms, with 30-day rates typically ranging from 3-12%.
Prescribed mHealth apps significantly outperform consumer health apps in retention metrics.
Compensation and clinical relevance are identified as key factors that can dramatically improve user retention.
There's a clear opportunity for companies offering retention improvement solutions and analytics tools in the mHealth space.
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