mHealth app retention benchmarks
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AI Search Engine Responses
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ChatGPT
BRAND (12)
SUMMARY
ChatGPT provides a concise overview of mHealth app retention challenges, citing specific statistics like 3% retention at day 30 and noting that only 7% of mHealth apps achieve over 50,000 monthly active users. The response focuses on highlighting the severity of retention issues in the mHealth space with supporting data from research sources.
REFERENCES (4)
Perplexity
BRAND (12)
SUMMARY
Perplexity delivers the most comprehensive analysis with detailed breakdown of retention rates across different time periods (Day 1: 20-24%, Day 7: 7-9%, Day 30: 3-7%). It provides multiple data sources and comparisons, offering a thorough benchmark overview with specific statistics from various studies and platforms.
REFERENCES (11)
Google AIO
BRAND (12)
SUMMARY
Google AIO presents a balanced analytical view of mHealth retention benchmarks, acknowledging data variability while providing key statistics. It structures the information into clear categories covering benchmarks, influencing factors, and data comparison considerations, emphasizing the challenge of achieving high retention rates.
REFERENCES (10)
Strategic Insights & Recommendations
Dominant Brand
Business of Apps and research2guidance appear most frequently as authoritative sources for mHealth retention data across platforms.
Platform Gap
Perplexity provides the most detailed statistical breakdown while ChatGPT focuses on broader industry challenges and Google AIO emphasizes methodological considerations.
Link Opportunity
All platforms heavily cite external research sources, creating opportunities for analytics companies and research firms to establish thought leadership in mHealth benchmarking.
Key Takeaways for This Prompt
mHealth app retention rates are consistently low across all platforms, with 30-day retention typically between 3-7%.
Day 1 retention benchmarks range from 20-24% according to multiple sources cited across platforms.
Research firms like Business of Apps and research2guidance are frequently referenced as authoritative data sources.
All platforms emphasize that user retention is a critical challenge requiring strategic design and engagement approaches.
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