LinkedIn conversation ads benchmarks
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AI Search Engine Responses
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ChatGPT
BRAND (14)
SUMMARY
ChatGPT provides an educational overview of LinkedIn Conversation Ads, explaining the format as a dynamic advertising tool for personalized messaging. It presents key benchmarks including open rates of 50-70% and CTRs of 2-5%, with top campaigns reaching up to 10%. The response emphasizes superior performance compared to traditional LinkedIn ad formats and includes specific source citations from geneo.app and nav43.com.
REFERENCES (3)
Perplexity
BRAND (14)
SUMMARY
Perplexity delivers a comprehensive analysis with detailed benchmark tables comparing Conversation Ads to other LinkedIn formats. It provides specific metrics including open rates of 50-60% (up to 70% for top campaigns), CTRs of 2-5% (top performers 8-12%), conversion rates of 10-20%, and cost-per-send of $0.50-$3.00. The response is well-structured with clear comparisons and actionable data points.
REFERENCES (10)
Google AIO
BRAND (14)
SUMMARY
Google AIO presents a concise analytical summary focusing on core metrics: 48% average open rate, 1.72% CTR on opens, and $0.80 cost per open. It briefly mentions that these metrics outperform other LinkedIn ad formats and references broader benchmark ranges of 50-60% open rates and 2-5% CTRs, positioning Conversation Ads as a high-engagement format.
REFERENCES (5)
Strategic Insights & Recommendations
Dominant Brand
LinkedIn dominates as the primary platform being discussed, with minimal mention of third-party tools or agencies across all responses.
Platform Gap
Perplexity provides the most comprehensive data with detailed tables and comparisons, while Google AIO offers the most concise metrics and ChatGPT focuses on educational context.
Link Opportunity
All platforms cite external sources for benchmarks, creating opportunities for marketing agencies and analytics tools to provide authoritative benchmark data.
Key Takeaways for This Prompt
LinkedIn Conversation Ads consistently show superior performance with open rates ranging from 48-70% across all platforms.
Click-through rates vary significantly in reporting, from 1.72% to 12% depending on the source and campaign quality.
Perplexity offers the most actionable data with cost metrics and conversion rates that other platforms lack.
All platforms position Conversation Ads as outperforming traditional LinkedIn advertising formats in engagement metrics.
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