leading loan providers with digital applications in Australia
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt

Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
---|---|---|---|---|---|
1UBank | 9 | 0 | 95 | ||
2NAB | 8 | 0 | 93 | ||
3Commonwealth Bank | 8 | 1 | 79 | ||
4Westpac | 6 | 1 | 74 | ||
5Tiimely Home | 6 | 1 | 74 | ||
6SocietyOne | 3 | 1 | 68 | ||
7Up | 4 | 0 | 67 | ||
8Zip | 4 | 1 | 64 | ||
9Judo Bank | 2 | 1 | 60 | ||
10MoneyMe | 1 | 2 | 60 | ||
11Simpology | 2 | 1 | 60 | ||
12HES FinTech | 2 | 1 | 60 | ||
13Fundo | 1 | 1 | 58 | ||
14ANZ | 2 | 0 | 57 | ||
15ING | 2 | 0 | 57 | ||
16Athena | 2 | 0 | 57 | ||
17Lumi | 2 | 0 | 57 | ||
18Macquarie Bank | 1 | 0 | 55 | ||
19Beyond Bank | 1 | 0 | 55 | ||
20Plenti | 1 | 0 | 55 | ||
21Wisr | 1 | 0 | 55 | ||
22Liberty | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Commonwealth Bank emerges as the most consistently recommended provider across platforms, recognized for digital banking leadership and comprehensive loan offerings.
Platform Gap
ChatGPT focuses on specific provider profiles with business details, while Google AIO provides broader categorization and Perplexity emphasizes recent awards and fintech innovations.
Link Opportunity
Strong opportunities exist for linking to comparison pages, digital banking reviews, and specific lender application portals mentioned across all platforms.
Key Takeaways for This Prompt
Major Australian banks like Commonwealth Bank, NAB, and Westpac lead in digital loan applications with award-winning platforms.
Neobanks such as Up and UBank offer mobile-first lending experiences with streamlined application processes.
Fintech lenders like SocietyOne, Athena, and MoneyMe provide faster processing and more flexible lending criteria.
Digital lending technology providers support traditional lenders with automation and improved customer experience solutions.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (6)
SUMMARY
Australia's lending landscape features major providers offering digital applications including UBank (NAB division), Tiimely Home (formerly Tic:Toc) for automated home loans, Up neobank for mobile banking, Judo Bank for SME lending, and Zip Co for buy-now-pay-later services. These providers represent the shift towards streamlined digital lending processes.
Perplexity
BRAND (10)
SUMMARY
Leading Australian loan providers with digital applications include traditional banks like Commonwealth Bank (2025 Digital Banking winner), NAB/UBank, and Westpac (Best Mobile Banking App), plus specialized fintech lenders like SocietyOne for personal loans, Athena for mortgages, and Lumi for SME loans. Digital lending platforms like Simpology and HES FinTech also support lenders with automation solutions.
REFERENCES (14)
Google AIO
BRAND (15)
SUMMARY
Australia's top digital loan providers include the Big Four banks (Commonwealth Bank, Westpac, NAB, ANZ) with comprehensive online portals, neobanks like Up and UBank for mobile-first experiences, and specialized lenders including MoneyMe, SocietyOne, Plenti, Wisr, and Fundo offering faster processing and flexible criteria through digital platforms.
REFERENCES (19)
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