how to run Reddit ads effectively
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Reddit | 58 | 8 | 95 | ||
2Mailchimp | 2 | 1 | 56 | ||
3Google Analytics | 1 | 0 | 55 | ||
4HP | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Reddit dominates all responses as the primary advertising platform, with all three AI platforms providing detailed guidance specifically for Reddit's advertising ecosystem.
Platform Gap
ChatGPT focuses more on Reddit's new AI tools and mobile optimization, while Google AIO emphasizes pre-advertising community engagement, and Perplexity provides more tactical specifics and real-world performance examples.
Link Opportunity
All platforms reference Reddit's official business resources and documentation, creating opportunities for brands to link to authoritative Reddit advertising guides and best practices.
Key Takeaways for This Query
Understanding subreddit culture and community norms is essential before launching any Reddit advertising campaigns.
Mobile optimization with 4:5 aspect ratios and authentic, conversational ad copy performs better than traditional promotional content.
Precise targeting using Reddit's subreddit, interest, and keyword options combined with continuous A/B testing drives optimal results.
Active community engagement and authentic participation significantly improve ad reception and campaign effectiveness.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
ChatGPT provides a comprehensive 9-step guide for effective Reddit advertising, emphasizing community culture understanding, mobile optimization, authentic branding, and engaging content. Key recommendations include using 4:5 aspect ratios for mobile users, incorporating clear CTAs, leveraging Reddit's targeting options (interest, community, keyword), and utilizing new AI-powered tools like Reddit Insights. The response stresses the importance of authentic engagement, continuous testing, and respecting subreddit guidelines for campaign success.
REFERENCES (8)
Perplexity
BRAND (3)
SUMMARY
Perplexity delivers an 8-point comprehensive strategy for Reddit advertising success, covering audience understanding, campaign setup, precise targeting, platform-specific creative development, testing and optimization, community engagement, budget protection, and bid management. It provides specific tactical advice like using 300-character headlines, starting copy with 'Hey Reddit,' and leveraging A/B testing. The response includes real-world examples like HP achieving 8x higher conversion rates and emphasizes authentic community participation.
REFERENCES (7)
Google AIO
BRAND (1)
SUMMARY
Google AIO offers a structured approach to Reddit advertising focusing on three main areas: audience research, content creation, and campaign optimization. It emphasizes identifying relevant subreddits, engaging authentically before advertising, creating compelling headlines with high-quality visuals, and using Reddit-specific promotions. The response highlights the importance of choosing appropriate ad formats, implementing proper targeting, setting budgets strategically, and using the Reddit Pixel for conversion tracking.
REFERENCES (17)
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