how to calculate net revenue retention
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
Strategic Insights & Recommendations
Dominant Brand
No specific brands are prominently featured across the responses, as all platforms focus on explaining the NRR calculation methodology rather than promoting particular tools or services.
Platform Gap
Google AIO provides the most comprehensive resource list with multiple reference links, while ChatGPT offers the most detailed interpretation guidelines, and Perplexity focuses on technical precision with mathematical notation.
Link Opportunity
There's an opportunity to create content linking to SaaS analytics tools, revenue tracking platforms, and financial modeling resources that help automate NRR calculations.
Key Takeaways for This Query
All platforms agree on the standard NRR formula: (Starting MRR + Expansion - Churn - Contraction) / Starting MRR × 100
NRR above 100% indicates healthy revenue growth from existing customers without relying on new acquisitions
The metric is essential for SaaS and subscription-based businesses to measure customer retention and expansion success
NRR can be calculated monthly, quarterly, or annually depending on business reporting needs and requirements
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
SUMMARY
ChatGPT provides a clear explanation of Net Revenue Retention (NRR) as a key metric for assessing revenue retention from existing customers. It presents the standard formula: NRR = [(Starting MRR + Expansion MRR - Contraction MRR - Churn MRR) / Starting MRR] × 100, with detailed definitions of each component. The response includes a practical example showing how a company with $100,000 starting MRR achieves 105% NRR, and explains interpretation guidelines where NRR >100% indicates healthy growth.
Perplexity
SUMMARY
Perplexity delivers a technical explanation of NRR calculation, presenting the standard formula with mathematical notation. It clearly defines each component and provides a concise example showing 103% NRR calculation. The response distinguishes NRR from Gross Revenue Retention (GRR) and emphasizes its importance for subscription businesses. It notes that NRR can be calculated over different time periods and highlights that values over 100% indicate growth from existing customers without new acquisitions.
REFERENCES (8)
Google AIO
SUMMARY
Google AIO offers a comprehensive step-by-step approach to calculating NRR for SaaS and subscription businesses. It breaks down the process into 6 clear steps, from determining starting MRR/ARR to expressing the final result as a percentage. The response provides two formula variations and includes a practical example demonstrating 103% NRR calculation. It emphasizes NRR as an indicator of customer base health and includes additional resources through multiple reference links.
REFERENCES (18)
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