housing market affordability index 2025
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1National Association of Realtors | 4 | 4 | 95 | ||
2RealtyHop | 3 | 1 | 70 | ||
3Bankrate | 0 | 3 | 66 | ||
4JPMorgan | 0 | 2 | 62 | ||
5Fannie Mae | 0 | 1 | 55 |
Strategic Insights & Recommendations
Dominant Brand
National Association of Realtors dominates housing affordability discussions with their widely-cited Housing Affordability Index, while RealtyHop provides complementary city-level analysis.
Platform Gap
ChatGPT focuses on specific current data points, Google AIO provides broader market context and predictions, while Perplexity offers the most technical analysis with detailed statistics.
Link Opportunity
Real estate platforms and mortgage lenders could benefit from linking to affordability index content to help buyers understand market conditions and financing options.
Key Takeaways for This Query
Housing affordability index improved modestly to 102.5 in early 2025 but remains challenging for most buyers.
Mortgage rates staying above 6% continue to constrain affordability despite slight improvements in some metrics.
Regional variations persist with Midwest being most affordable and West Coast markets least accessible to buyers.
The 'lock-in effect' from existing low-rate mortgages limits housing inventory and maintains upward price pressure.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
The National Association of Realtors' Housing Affordability Index stood at 101.0 in April 2025, indicating median-income families barely qualify for median-priced homes. RealtyHop's index revealed 80 out of 100 major cities require over 30% of income for homeownership, with California dominating the least affordable markets. The Midwest remained most affordable at 134.2, while the West scored lowest at 71.2. Despite slight improvements from lower mortgage rates and increased incomes, housing affordability remains challenging for most prospective buyers.
REFERENCES (7)
Perplexity
BRAND (3)
SUMMARY
The Housing Affordability Index improved to around 102.5 in Q1 2025, showing modest gains from declining median home prices despite elevated mortgage rates above 6%. Home price growth slowed to 2% in 2025 from 4.5% in 2024, while housing inventory increased 20% year-over-year. However, affordability remains severely constrained for middle and lower-income buyers, with households earning $50,000 affording fewer than 9% of listings. The 'lock-in effect' and structural challenges like zoning restrictions continue limiting market accessibility.
REFERENCES (8)
Google AIO
BRAND (4)
SUMMARY
The 2025 housing market shows some affordability improvements but remains challenging. Slower home price gains and increased inventory provide modest relief, with potential for slight mortgage rate declines. However, high home prices at historic levels, elevated mortgage rates above 6%, and the 'lock-in effect' continue hindering affordability. Regional variations exist, with Midwest and South performing better. The affordability gap persists as income growth lags behind home price appreciation, while rent increases outpace wages, limiting down payment savings.
REFERENCES (16)
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