AI Visibility Report for “housingmarketaffordabilityindex2025”
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AI Search Engine Responses
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ChatGPT
BRAND (13)
SUMMARY
ChatGPT provides specific monthly data for the Homebuyer Affordability Fixed Mortgage Index (HAFM) from December 2024 through May 2025, showing values ranging from 99.0 to 103.2. The response focuses on technical definitions and explains that an index value of 100 represents the threshold where median-income families can qualify for mortgages on median-priced homes. The data shows slight fluctuations around the affordability threshold, with some months indicating better affordability than others.
REFERENCES (4)
Perplexity
BRAND (13)
SUMMARY
Perplexity delivers an analytical assessment emphasizing that U.S. housing affordability remained weak in 2025 across multiple indices. The response highlights that mortgage payments consumed about 47% of median household income by July 2025, well above the 30% affordability benchmark. It references the Federal Reserve Bank of Atlanta's Home Ownership Affordability Monitor and mentions the NAR Housing Affordability Index, providing a data-driven analysis with proper source citations.
REFERENCES (9)
Google AIO
BRAND (13)
SUMMARY
Google AIO provides a comprehensive overview stating that housing affordability remained a major challenge in 2025, with high prices and elevated mortgage rates pricing out approximately 75% of U.S. households. The response mentions median home prices exceeding $450k and references multiple indices including NAR's Housing Affordability Index (97.5 in Q2 2025) and NAHB's Cost of Housing Index, indicating that nearly 60% of households couldn't afford even a $300k home.
REFERENCES (12)
Strategic Insights & Recommendations
Dominant Brand
NAR (National Association of Realtors) appears most prominently across platforms as the primary source for housing affordability indices and data.
Platform Gap
ChatGPT focuses on specific monthly HAFM data, while Google AIO emphasizes broader market challenges and Perplexity provides analytical context with income-to-payment ratios.
Link Opportunity
Google AIO provides the most comprehensive link opportunities with 12 sources, compared to ChatGPT's 4 and Perplexity's 9, suggesting stronger content depth for link building.
Key Takeaways for This Prompt
All platforms agree that U.S. housing affordability remained challenging in 2025, with most indices showing values at or below affordability thresholds.
Different platforms emphasize different metrics: HAFM monthly data, income-to-payment ratios, and broader market statistics respectively.
The 30% income-to-housing-cost ratio serves as a common benchmark across platforms for measuring affordability.
Federal Reserve and NAR data sources are consistently referenced, indicating these as authoritative sources for housing market analysis.
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