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housing market affordability index 2025

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 11/15/2025

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Brand Performance Across AI Platforms
All 13 brands referenced across AI platforms for this prompt
NAHB
0
4
Sentiment:
Score:95
National Association of Realtors
2
2
Sentiment:
Score:90
FHFA
3
1
Sentiment:
Score:88
4HUD
0
2
Sentiment:
Score:70
5JPMorgan
0
2
Sentiment:
Score:70
Referenced Domains Analysis
All 15 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1nahb.org faviconnahb.org
ChatGPT:
0
Perplexity:
1
Google AIO:
3
4
#2fred.stlouisfed.org faviconfred.stlouisfed.org
ChatGPT:
2
Perplexity:
1
Google AIO:
0
3
#3huduser.gov faviconhuduser.gov
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
#4nar.realtor faviconnar.realtor
ChatGPT:
1
Perplexity:
1
Google AIO:
0
2
#5jpmorgan.com faviconjpmorgan.com
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

1738 Characters

BRAND (14)

精选行业Query
Forbes
CBRE
Axios
Reuters
HUD
JPMorgan
Fannie Mae
National Association of Realtors
Demographia
AP
FHFA
Harvard
NAHB

SUMMARY

ChatGPT provides specific data points from July 2025, citing the Housing Affordability Index at 98.8, indicating median-income families lack sufficient income for median-priced homes. The response includes concrete figures like median home prices of $408,000, mortgage rates of 6.73%, and monthly payments of $2,113, drawing primarily from Federal Reserve and National Association of Realtors data sources.

Perplexity

2222 Characters

BRAND (14)

精选行业Query
Forbes
CBRE
Axios
Reuters
HUD
JPMorgan
Fannie Mae
National Association of Realtors
Demographia
AP
FHFA
Harvard
NAHB

SUMMARY

Perplexity offers a comprehensive analysis emphasizing the severity of the 2025 affordability crisis, referencing the Demographia International Housing Affordability report's median multiple methodology. The response highlights that 74.9% of U.S. households cannot afford median-priced homes, with median new home prices around $459,826, and explains classification systems for affordability levels including "severely unaffordable" and "impossibly unaffordable" categories.

Google AIO

507 Characters

BRAND (14)

精选行业Query
Forbes
CBRE
Axios
Reuters
HUD
JPMorgan
Fannie Mae
National Association of Realtors
Demographia
AP
FHFA
Harvard
NAHB

SUMMARY

Google AIO presents a general overview of declining affordability in the first half of 2025, noting indices falling below 100 and attributing the crisis to rising home prices despite slight income increases and decreased mortgage rates. The response emphasizes how affordability issues contribute to housing market stagnation but appears incomplete in the provided excerpt.

Strategic Insights & Recommendations

Dominant Brand

National Association of Realtors and FHFA appear most frequently across platforms, with Demographia also providing key international affordability metrics.

Platform Gap

ChatGPT focuses on specific monthly data and technical metrics, while Perplexity provides broader analytical context and international comparisons, and Google AIO offers a more general market overview.

Link Opportunity

There's significant opportunity for housing market analysis tools, real estate data platforms, and affordability calculators given the technical nature of the responses and multiple data sources cited.

Key Takeaways for This Prompt

All platforms agree that 2025 housing affordability has reached crisis levels with indices below 100.

ChatGPT provides the most specific recent data points while Perplexity offers the broadest analytical framework.

Mortgage rates around 6.7% and median home prices above $400,000 are consistently cited across platforms.

The responses demonstrate a need for real-time affordability tracking tools and comprehensive market analysis platforms.

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