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housing market affordability index 2025

informationalReal Estate & Property TechAnalyzed 07/01/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific query

Query Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this query

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this query

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

3
Platforms Covered
5
Brands Found
7
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1National Association of Realtors
4
4
95
2RealtyHop
3
1
70
3Bankrate
0
3
66
4JPMorgan
0
2
62
5Fannie Mae
0
1
55
Referenced Domains Analysis
All 22 domains referenced across AI platforms for this query
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
2
Google AIO:
2
4
ChatGPT:
0
Perplexity:
2
Google AIO:
1
3
ChatGPT:
2
Perplexity:
0
Google AIO:
0
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1

Strategic Insights & Recommendations

Dominant Brand

National Association of Realtors dominates housing affordability discussions with their widely-cited Housing Affordability Index, while RealtyHop provides complementary city-level analysis.

Platform Gap

ChatGPT focuses on specific current data points, Google AIO provides broader market context and predictions, while Perplexity offers the most technical analysis with detailed statistics.

Link Opportunity

Real estate platforms and mortgage lenders could benefit from linking to affordability index content to help buyers understand market conditions and financing options.

Key Takeaways for This Query

Housing affordability index improved modestly to 102.5 in early 2025 but remains challenging for most buyers.

Mortgage rates staying above 6% continue to constrain affordability despite slight improvements in some metrics.

Regional variations persist with Midwest being most affordable and West Coast markets least accessible to buyers.

The 'lock-in effect' from existing low-rate mortgages limits housing inventory and maintains upward price pressure.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2004 Characters

BRAND (2)

National Association of Realtors
RealtyHop

SUMMARY

The National Association of Realtors' Housing Affordability Index stood at 101.0 in April 2025, indicating median-income families barely qualify for median-priced homes. RealtyHop's index revealed 80 out of 100 major cities require over 30% of income for homeownership, with California dominating the least affordable markets. The Midwest remained most affordable at 134.2, while the West scored lowest at 71.2. Despite slight improvements from lower mortgage rates and increased incomes, housing affordability remains challenging for most prospective buyers.

Perplexity

2598 Characters

BRAND (3)

Bankrate
JPMorgan
National Association of Realtors

SUMMARY

The Housing Affordability Index improved to around 102.5 in Q1 2025, showing modest gains from declining median home prices despite elevated mortgage rates above 6%. Home price growth slowed to 2% in 2025 from 4.5% in 2024, while housing inventory increased 20% year-over-year. However, affordability remains severely constrained for middle and lower-income buyers, with households earning $50,000 affording fewer than 9% of listings. The 'lock-in effect' and structural challenges like zoning restrictions continue limiting market accessibility.

Google AIO

2213 Characters

BRAND (4)

Bankrate
JPMorgan
National Association of Realtors
Fannie Mae

SUMMARY

The 2025 housing market shows some affordability improvements but remains challenging. Slower home price gains and increased inventory provide modest relief, with potential for slight mortgage rate declines. However, high home prices at historic levels, elevated mortgage rates above 6%, and the 'lock-in effect' continue hindering affordability. Regional variations exist, with Midwest and South performing better. The affordability gap persists as income growth lags behind home price appreciation, while rent increases outpace wages, limiting down payment savings.

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