GA4 custom event setup tutorial
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Analytify | 0 | 2 | 95 | ||
2Google Analytics | 0 | 0 | 85 | ||
3Google Tag Manager | 0 | 0 | 85 | ||
4Measure School | 0 | 1 | 75 |
Strategic Insights & Recommendations
Dominant Brand
Google Analytics 4 and Google Tag Manager are the primary tools recommended across all platforms for custom event tracking.
Platform Gap
Perplexity provides the most technical depth with specific limits and constraints, while ChatGPT focuses more on practical implementation steps.
Link Opportunity
All platforms reference multiple tutorial resources from analytics education sites like Measure School and Semrush, indicating opportunities for comprehensive guide creation.
Key Takeaways for This Query
Two main methods exist for GA4 custom events: direct GA4 interface creation and Google Tag Manager implementation.
Google Tag Manager offers more flexibility and advanced tracking capabilities compared to the GA4 interface method.
Proper testing using GTM Preview Mode and GA4 DebugView is essential before publishing custom events.
Event naming conventions require letters, numbers, and underscores only, with 40-character limits and case sensitivity.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (3)
SUMMARY
ChatGPT provides a comprehensive step-by-step guide for setting up GA4 custom events, focusing heavily on Google Tag Manager implementation. It covers planning events, creating tags and triggers in GTM, testing with Preview Mode and DebugView, and analyzing events in GA4. The response includes best practices like using descriptive event names, following naming conventions, and limiting custom events. It emphasizes testing thoroughly and provides links to detailed guides from Measure School, Measure Minds Group, and Semrush for additional reference.
Perplexity
BRAND (3)
SUMMARY
Perplexity offers the most detailed tutorial with clear sections for both GA4 interface and Google Tag Manager methods. It provides specific technical details like event naming requirements (40 character limit, case-sensitive), parameter limits (25 per event), and property limits (500 custom events). The response includes a helpful comparison table between GA4 and GTM methods, covering features like flexibility and complexity. It emphasizes best practices and technical constraints while offering to provide more specific guidance.
REFERENCES (7)
Google AIO
BRAND (3)
SUMMARY
Google AIO presents two methods for GA4 custom event setup: direct creation within GA4 and using Google Tag Manager. For the GA4 method, it explains navigating to Admin > Events > Create event and setting matching conditions. For GTM, it covers creating GA4 Event tags with measurement IDs and triggers. The response includes a practical example of tracking thank-you page visits and provides multiple reference links including official Google support documentation and tutorial videos.
REFERENCES (12)
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