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GA4 custom event setup tutorial

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 10/16/2025

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Brand Performance Across AI Platforms
All 2 brands referenced across AI platforms for this prompt
Google Analytics 4
3
0
Sentiment:
Score:75
Google Tag Manager
3
0
Sentiment:
Score:75
Referenced Domains Analysis
All 14 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1youtube.com faviconyoutube.com
ChatGPT:
0
Perplexity:
1
Google AIO:
3
4
#2support.google.com faviconsupport.google.com
ChatGPT:
0
Perplexity:
1
Google AIO:
2
3
#3ga4.com faviconga4.com
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
#4semrush.com faviconsemrush.com
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
#5analytify.io faviconanalytify.io
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2693 Characters

BRAND (2)

Google Analytics 4
Google Tag Manager

SUMMARY

Provides a detailed step-by-step guide focused on setting up custom events through Google Tag Manager. Covers the technical process of creating a GA4 Configuration Tag, including specific navigation paths and configuration details. The response emphasizes the GTM approach with precise instructions for tag setup and trigger creation.

Perplexity

3091 Characters

Google AIO

498 Characters

Strategic Insights & Recommendations

Dominant Brand

Google Analytics 4 and Google Tag Manager are equally mentioned across all platforms as the primary tools for custom event setup.

Platform Gap

ChatGPT focuses exclusively on the GTM method while Perplexity and Google AIO present both GA4 interface and GTM options, with Perplexity providing the most comprehensive coverage.

Link Opportunity

Google AIO provides the most external links (10) compared to Perplexity (9) and ChatGPT (0), indicating stronger reference support.

Key Takeaways for This Prompt

All platforms agree that custom events can be set up through either GA4 interface or Google Tag Manager.

ChatGPT provides the most technical depth but covers only one method comprehensively.

Perplexity offers the most balanced approach with detailed instructions for both methods.

Google AIO provides the most concise overview with strong external link support for further learning.

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