fintech marketing ROI benchmarks
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
Strategic Insights & Recommendations
Dominant Brand
No specific brands were prominently featured across the responses, with focus on industry-wide benchmarks and metrics.
Platform Gap
ChatGPT focused on channel-specific ROI percentages while Perplexity provided more comprehensive metrics including CAC, conversion rates, and strategic considerations.
Link Opportunity
Both platforms referenced First Page Sage as a source for fintech marketing statistics, indicating potential for authoritative content partnerships.
Key Takeaways for This Query
SEO and webinars deliver the highest ROI in fintech marketing, with returns exceeding 300-400%.
Customer Acquisition Cost varies significantly by channel, from $298 for B2C PPC to $4,664 for B2B ABM.
A 5:1 ROAS is considered acceptable in financial services, while 10:1+ represents excellent performance.
Long-term metrics like Customer Lifetime Value are increasingly prioritized over short-term conversion metrics.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
SUMMARY
ChatGPT provides specific ROI benchmarks for different fintech marketing channels: SEO delivers 308% ROI with 9-month break-even, webinars achieve 430% ROI, email marketing generates 261% ROI, online PR reaches 335% ROI, social media produces 192% ROI, and PPC advertising yields 36% ROI. The response emphasizes that actual results vary based on company size, market maturity, and competitive factors.
Perplexity
SUMMARY
Perplexity offers comprehensive fintech marketing ROI benchmarks including Customer Acquisition Cost (CAC) ranging from $298-$4,664 depending on channel and audience type, conversion rates around 2.23% for landing pages (up to 15% with optimization), content marketing ROI of 1,233% over three years, and ROAS benchmarks of 5:1 as acceptable with 10:1+ being excellent. The response emphasizes long-term metrics like Customer Lifetime Value and multi-channel approaches.
REFERENCES (8)
Google AIO
SUMMARY
No summary available.
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