fintech marketing ROI benchmarks
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AI Search Engine Responses
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ChatGPT
BRAND (2)
SUMMARY
Provides foundational fintech marketing benchmarks including average customer acquisition cost of $1,450, conversion rates of 5.10% for financial services search ads, and email marketing ROI of $42 per dollar spent. The response focuses on basic metrics with supporting data sources but appears incomplete.
REFERENCES (5)
Perplexity
BRAND (2)
SUMMARY
Delivers comprehensive 2025 fintech marketing ROI benchmarks with specific targets: 25% quarter-over-quarter ROMI improvement, 1.5x to 3x ROI expectations, minimum 300% advertising ROI, 15% CAC reduction within six months, and LTV:CAC ratio improvements from 2:1 to 3:1. Includes actionable goals and timeframes.
REFERENCES (8)
Google AIO
BRAND (2)
SUMMARY
No summary available.
Strategic Insights & Recommendations
Dominant Brand
No specific brands are prominently featured across the responses, with firstpagesage mentioned only in ChatGPT's incomplete response.
Platform Gap
Perplexity provides more current and comprehensive benchmarks with specific targets and timeframes, while ChatGPT offers basic metrics but appears truncated, and Google AIO provided no response.
Link Opportunity
Both responding platforms include multiple source links, with Perplexity providing 8 references and ChatGPT providing 5, indicating strong citation practices for benchmark data.
Key Takeaways for This Prompt
Customer acquisition costs in fintech average around $1,450 per customer according to available benchmarks.
Successful fintech marketing campaigns should target at least 300% ROI with 1.5x to 3x returns being typical.
Email marketing remains highly effective for fintech with $42 return per dollar spent.
LTV:CAC ratio improvements from 2:1 to 3:1 represent a 50% enhancement in long-term profitability.
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