competition law merger thresholds EU
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
Strategic Insights & Recommendations
Dominant Brand
The European Commission dominates merger control through the EU Merger Regulation, with exclusive jurisdiction over transactions meeting the established thresholds.
Platform Gap
ChatGPT provides comprehensive coverage including national examples, while Google AIO focuses on procedural aspects and Perplexity offers technical detail with structured comparison tables.
Link Opportunity
All platforms reference official European Commission competition policy resources, creating opportunities for authoritative legal guidance and regulatory compliance content.
Key Takeaways for This Prompt
EU merger control uses two alternative turnover thresholds: €5 billion worldwide with €250 million EU criteria, or €2.5 billion worldwide with complex multi-state requirements.
The one-stop-shop principle gives the European Commission exclusive jurisdiction when EU thresholds are met, preventing parallel national reviews.
Below-threshold mergers face increasing scrutiny through Article 22 referrals and national call-in powers, expanding regulatory reach beyond traditional thresholds.
National merger control regimes like Germany and Austria maintain their own thresholds and transaction value tests for deals not meeting EU criteria.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
SUMMARY
The EU Merger Regulation sets two main thresholds for European Commission review: First threshold requires combined worldwide turnover exceeding €5 billion with EU-wide turnover of at least two firms exceeding €250 million each. Second threshold requires combined worldwide turnover exceeding €2.5 billion with additional criteria across three Member States. Transactions below EU thresholds may still face national review or Article 22 referrals. Germany and Austria have their own notification requirements with lower thresholds and transaction value tests.
REFERENCES (3)
Perplexity
SUMMARY
EU merger thresholds determine European Commission jurisdiction through two alternatives: €5 billion combined worldwide turnover with €250 million EU turnover for two firms, or €2.5 billion worldwide with complex three-state criteria requiring €100 million combined turnover per state and €25 million individual turnover. Exclusion applies when firms earn over two-thirds EU turnover in single Member State. Below-threshold transactions increasingly face scrutiny through Article 22 referrals and national call-in powers, with Commission focusing on significant competition impediments.
REFERENCES (8)
Google AIO
SUMMARY
EU merger control operates under EUMR with two alternative threshold sets establishing 'Community dimension'. First set: combined worldwide turnover exceeding €5 billion plus EU turnover of two parties exceeding €250 million each. Second set: combined worldwide turnover exceeding €2.5 billion with complex multi-state criteria. One-stop-shop principle gives European Commission exclusive jurisdiction when thresholds are met. Below-threshold mergers face national authority review, with Article 22 referral mechanism allowing Commission review of potentially anti-competitive transactions.
REFERENCES (9)
Share Report
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