engagement KPIs for media websites
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1HubSpot | 0 | 1 | 95 | ||
2Hootsuite | 0 | 1 | 95 | ||
3Zendesk | 0 | 1 | 95 | ||
4Jetpack | 0 | 1 | 95 | ||
5Hotjar | 0 | 1 | 95 | ||
6Designrr | 0 | 1 | 95 | ||
7Lifesight | 0 | 1 | 95 | ||
8Tability | 0 | 1 | 95 | ||
9Fingerprint Marketing | 0 | 1 | 95 |
Strategic Insights & Recommendations
Dominant Brand
No specific brands are prominently featured across the responses, as all platforms focus on explaining KPI concepts rather than recommending particular tools or services.
Platform Gap
ChatGPT provides more actionable improvement strategies for each KPI, while Perplexity offers the most structured presentation with categorization and summary tables, and Google AIO covers the broadest range of metrics including advanced social media KPIs
Link Opportunity
All platforms reference various analytics and marketing resources, creating opportunities for media websites to link to comprehensive KPI tracking guides and measurement tools.
Key Takeaways for This Prompt
Time on page and session duration are fundamental indicators of content quality and user engagement depth.
Bounce rate serves as a critical warning signal for content relevance and user experience issues.
Social media engagement metrics (shares, comments, likes) extend reach and indicate content resonance beyond the website.
Conversion metrics like newsletter sign-ups demonstrate the effectiveness of content in driving desired business actions.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (3)
SUMMARY
ChatGPT provides a comprehensive overview of 7 critical engagement KPIs for media websites: time on page, bounce rate, pages per session, click-through rate, social shares and engagement, returning visitor rate, and average session duration. Each metric is explained with its significance and actionable strategies for improvement, emphasizing how these KPIs help media organizations refine content strategies and enhance user experience.
REFERENCES (4)
Perplexity
BRAND (3)
SUMMARY
Perplexity offers a detailed breakdown of engagement KPIs categorized into website metrics (time on page, session duration, pages per session, bounce rate, traffic sources, conversion rate, event tracking) and social media metrics (likes, comments, shares, clicks, engagement rate). The response includes a comprehensive summary table explaining each KPI's purpose and importance for measuring content effectiveness.
REFERENCES (8)
Google AIO
BRAND (3)
SUMMARY
Google AIO presents a structured list of engagement KPIs including pageviews, time on page, bounce rate, scroll depth, social interactions, conversion metrics, pages per session, returning visitors, CTR, engagement rate, reach and impressions, follower growth, social mentions, and share of voice. The response emphasizes how these metrics help understand user behavior and optimize website performance.
REFERENCES (20)
Share Report
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