email deliverability tips for e-commerce brands
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AI Search Engine Responses
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ChatGPT
BRAND (21)
SUMMARY
Provides a structured educational approach focusing on domain authentication (SPF, DKIM, DMARC) and email list segmentation. Emphasizes the importance of verifying email legitimacy and targeting audiences based on behaviors like purchases and cart abandonment to improve deliverability rates.
REFERENCES (8)
Perplexity
BRAND (21)
SUMMARY
Offers comprehensive coverage with specific deliverability benchmarks (95-98% for general emails, 99% for transactional). Provides detailed guidance on list hygiene, including removing inactive subscribers and implementing re-engagement campaigns to maintain a quality subscriber base.
REFERENCES (14)
Google AIO
BRAND (21)
SUMMARY
Delivers a concise technical overview covering three main areas: list hygiene with explicit consent requirements, domain authentication protocols, and content optimization strategies. Focuses on maintaining consistent sending schedules and high engagement rates.
REFERENCES (9)
Strategic Insights & Recommendations
Dominant Brand
Shopify, MailSoar, and Volusion appear most frequently across the responses, with each receiving 2 mentions in ChatGPT's recommendations.
Platform Gap
ChatGPT provides more brand-specific recommendations while Perplexity offers detailed performance metrics and Google AIO focuses on technical implementation without brand mentions.
Link Opportunity
All platforms provide substantial external linking opportunities with ChatGPT offering 8 links, Google AIO 9 links, and Perplexity leading with 14 links to authoritative sources.
Key Takeaways for This Prompt
Domain authentication through SPF, DKIM, and DMARC is universally recommended across all platforms for improving email legitimacy.
List hygiene and segmentation are critical factors, with Perplexity providing specific deliverability benchmarks of 95-98% for marketing emails.
All platforms emphasize the importance of removing inactive subscribers and maintaining engaged audiences through targeted content.
Technical setup and consistent sending schedules are essential for avoiding spam filters and maintaining high deliverability rates.
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