AI Visibility Report for “directbookingvsOTAcostanalysis”
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AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (5)
SUMMARY
ChatGPT provides an educational overview of direct booking versus OTA costs, explaining that OTAs charge commission rates of 15-25% (with Booking.com at 15-18% and Agoda up to 25%). The response begins to detail direct booking costs including website development and maintenance expenses ranging from $1,000-$5,000 for setup, though the response appears incomplete.
REFERENCES (4)
Perplexity
BRAND (5)
SUMMARY
Perplexity delivers a comprehensive analytical comparison showing direct bookings cost hotels only 4.25-4.5% (mainly payment processing) versus OTA commissions of 15-30%. It provides specific commission rates for major OTAs: Booking.com (15-18%), Expedia (15-20%), and Agoda (18-25%). The response includes a structured table format and emphasizes benefits like higher net revenue and lower cancellation rates for direct bookings.
REFERENCES (7)
Google AIO
BRAND (5)
SUMMARY
No summary available.
Strategic Insights & Recommendations
Dominant Brand
Booking.com appears most frequently across platforms as the primary OTA reference point, followed by Agoda and Expedia as key comparison examples.
Platform Gap
Perplexity provides more structured, data-driven analysis with specific percentages and tables, while ChatGPT offers a more narrative educational approach but appears incomplete.
Link Opportunity
Both platforms reference external hospitality industry sources, creating opportunities for hotel booking platforms and payment processors to provide authoritative cost analysis content.
Key Takeaways for This Prompt
Direct bookings consistently show 4-5% total costs versus 15-30% OTA commissions across both platforms.
Perplexity provides more comprehensive data visualization and structured comparison formats.
ChatGPT focuses on educational explanation but the response appears truncated or incomplete.
Both platforms emphasize the significant cost advantage of direct bookings for hospitality businesses.
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