AI Visibility Report for “directbookingvsOTAcostanalysis”
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AI Search Engine Responses
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ChatGPT
BRAND (6)
SUMMARY
ChatGPT provides an educational overview focusing on OTA commission structures, citing specific rates for Booking.com (15-18%) and Expedia (15-20%). The response emphasizes the financial impact of OTA commissions and additional marketing surcharges, while beginning to contrast this with direct booking expenses. The analysis appears to be building toward a comprehensive cost comparison but the response is truncated.
REFERENCES (5)
Perplexity
BRAND (6)
SUMMARY
Perplexity delivers a data-driven analysis with specific commission ranges for major OTAs (15-30%) and quantifies direct booking costs at 4.25-4.5%. The response includes detailed cost breakdowns for specific platforms like Booking.com, Expedia, and Agoda, while providing concrete figures for direct booking expenses including payment processing fees and system setup costs. A comparison table format enhances the analytical presentation.
REFERENCES (7)
Google AIO
BRAND (6)
SUMMARY
Google AIO offers a structured, comprehensive approach with clear pros and cons sections for both booking methods. The response includes a practical cost comparison example using a hypothetical $150 booking scenario, showing the profit difference between OTA commissions (20%) and direct booking costs. The analysis concludes by suggesting a hybrid approach that balances OTA exposure with direct booking profitability.
REFERENCES (10)
Strategic Insights & Recommendations
Dominant Brand
Booking.com and Expedia emerge as the most frequently referenced OTA platforms across responses, with Perplexity providing the most comprehensive brand coverage including Agoda and payment processors.
Platform Gap
Perplexity provides the most detailed quantitative analysis with specific cost breakdowns, while ChatGPT focuses on educational context and Google AIO emphasizes practical examples and strategic recommendations.
Link Opportunity
All platforms provide external links to hospitality industry resources, with Google AIO offering the highest link count (10) followed by ChatGPT (5) and Perplexity (7), indicating strong opportunities for industry-specific content partnerships.
Key Takeaways for This Prompt
OTA commissions consistently range from 15-30% across all platforms, representing a significant cost factor for hospitality businesses.
Direct booking costs are substantially lower at 4.25-4.5% according to Perplexity's analysis, primarily consisting of payment processing fees.
All platforms acknowledge the trade-off between OTA exposure benefits and higher commission costs versus direct booking profitability.
The responses suggest a hybrid strategy combining OTA reach for customer acquisition with direct booking optimization for profit maximization.
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