D-LUXE basics vs Cotton On
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Decjuba | 3 | 1 | 75 |
Strategic Insights & Recommendations
Dominant Brand
No single brand dominates across platforms, with responses presenting both D-LUXE Basics and Cotton On as viable options with distinct positioning strategies.
Platform Gap
Google AIO provides the most concise comparison while ChatGPT offers more product-specific details, and Perplexity focuses on structured comparative analysis with pricing insights.
Link Opportunity
All platforms reference Decjuba as D-LUXE's parent company, creating opportunities for brand association and cross-promotion between the two entities.
Key Takeaways for This Prompt
D-LUXE Basics is consistently positioned as the higher-quality, more premium option across all platforms.
Cotton On is universally described as the more affordable, trend-focused alternative with broader appeal.
All platforms emphasize the Australian origin connection between both brands.
The comparison reveals clear market segmentation with D-LUXE targeting quality-conscious consumers and Cotton On appealing to budget and trend-focused shoppers.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (1)
SUMMARY
ChatGPT provides an educational overview explaining that both D-LUXE Basics and Cotton On are Australian brands offering affordable, stylish essentials. It describes D-LUXE as a Decjuba sub-brand focusing on high-quality minimalist staples, mentioning specific products like the Active Boyfriend Hoodie and Tilly Relaxed Blazer. Cotton On is presented as a global retail giant established in 1991, known for trendy pieces across men's, women's, and children's fashion.
REFERENCES (4)
Perplexity
BRAND (1)
SUMMARY
Perplexity offers a structured comparative analysis highlighting key differences between the brands. It positions D-LUXE Basics as a Decjuba brand focused on high-quality, comfortable pieces with linen collections including oversized tees and shorts. The response notes moderate to high-end pricing for D-LUXE and describes their offerings as ideal for warm weather and casual wear, while beginning to contrast with Cotton On's trendy approach.
REFERENCES (6)
Google AIO
BRAND (1)
SUMMARY
Google AIO provides a concise comparative summary distinguishing the brands by quality and target market. It characterizes D-LUXE by Decjuba as offering elevated basics with higher quality materials, while Cotton On is described as providing a wider range of trendy, more affordable clothing with a fast-fashion approach targeting a younger demographic. The response appears incomplete with summary sections left unfilled.
REFERENCES (13)
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