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Geneo

credit scoring with alternative data

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 11/15/2025

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Brand Performance Across AI Platforms
All 7 brands referenced across AI platforms for this prompt
FICO
8
1
Sentiment:
Score:95
Experian
2
2
Sentiment:
Score:75
teradata
2
1
Sentiment:
Score:63
4Klarna
3
0
Sentiment:
Score:56
5Afterpay
3
0
Sentiment:
Score:56
Referenced Domains Analysis
All 14 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1axios.com faviconaxios.com
ChatGPT:
2
Perplexity:
0
Google AIO:
0
2
#2experian.com faviconexperian.com
ChatGPT:
1
Perplexity:
1
Google AIO:
0
2
#3consumerfinance.gov faviconconsumerfinance.gov
ChatGPT:
1
Perplexity:
1
Google AIO:
0
2
#4occ.gov faviconocc.gov
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
#5seon.io faviconseon.io
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

3991 Characters

BRAND (8)

精选行业Query
Stripe
FICO
Klarna
Afterpay
Plaid
Experian
teradata

SUMMARY

ChatGPT provides an educational overview of alternative data in credit scoring, explaining it as non-traditional information beyond conventional credit reports. The response highlights key benefits including financial inclusion for the 45 million Americans lacking traditional credit scores, and mentions various data sources like utility payments, rent, telecommunications, and bank transactions. The platform emphasizes the potential for expanding credit access through alternative data evaluation methods.

Perplexity

4466 Characters

BRAND (8)

精选行业Query
Stripe
FICO
Klarna
Afterpay
Plaid
Experian
teradata

SUMMARY

Perplexity delivers a comprehensive analysis of alternative credit scoring, systematically categorizing different types of alternative data sources. The response is well-structured with clear sections covering payment history data (rent, utilities, BNPL transactions) and transactional data (card patterns, deposit accounts). It emphasizes how these non-traditional data sources supplement or replace traditional credit bureau information to improve lending decisions and expand credit access.

Google AIO

0 Characters

BRAND (8)

精选行业Query
Stripe
FICO
Klarna
Afterpay
Plaid
Experian
teradata

SUMMARY

No summary available.

Strategic Insights & Recommendations

Dominant Brand

FICO emerges as the most frequently mentioned brand across platforms, appearing in both ChatGPT and Perplexity responses as a key player in credit scoring.

Platform Gap

Google AIO provided no response while ChatGPT focused on benefits and inclusion aspects, and Perplexity offered more technical categorization of data types.

Link Opportunity

Both responding platforms included multiple authoritative links, with Perplexity providing 11 sources and ChatGPT providing 6, indicating strong citation practices for this financial topic.

Key Takeaways for This Prompt

Alternative credit scoring addresses the needs of 45 million Americans without traditional credit scores, expanding financial inclusion opportunities.

The approach incorporates diverse data sources including utility payments, rent history, and transaction patterns to assess creditworthiness.

FICO remains a dominant brand reference point even in discussions of alternative credit scoring methods.

Platform coverage varies significantly, with Google AIO providing no information while other platforms offer detailed educational content.

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