cookie-less advertising impact on publishers
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AI Search Engine Responses
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ChatGPT
BRAND (23)
SUMMARY
ChatGPT provides a data-driven analysis focusing on specific revenue decline statistics, citing Google's internal research showing 52% revenue decrease for publishers and 62% for news publishers specifically. The response emphasizes the connection between third-party cookies and personalized advertising value, explaining how reduced targeting capabilities lead to lower ad pricing and decreased publisher revenue.
REFERENCES (3)
Perplexity
BRAND (23)
SUMMARY
Perplexity delivers a structured, comprehensive overview with clear headings covering financial impact and publisher solutions. It highlights that 45% of publishers expect significant revenue decreases, with concern increasing 120% year-over-year. The response provides detailed statistics including the 52% decline in ad revenue for top global publishers and explains the underlying mechanisms affecting inventory fill rates.
REFERENCES (12)
Google AIO
BRAND (23)
SUMMARY
Google AIO offers a concise educational summary explaining the core challenge facing publishers. It mentions potential revenue drops over 50% and explains the fundamental role of third-party cookies in personalization, targeting, and performance measurement. The response briefly touches on potential solutions involving first-party data and high-quality content strategies.
REFERENCES (9)
Strategic Insights & Recommendations
Dominant Brand
Google emerges as the most referenced entity across platforms, primarily cited for research data on cookie-less advertising revenue impacts.
Platform Gap
Perplexity provides the most comprehensive analysis with structured formatting, while ChatGPT focuses on specific statistics and Google AIO offers a more general overview.
Link Opportunity
All platforms provide substantial link opportunities with ChatGPT offering 3 links, Google AIO providing 9 links, and Perplexity leading with 12 links for further research.
Key Takeaways for This Prompt
Revenue decline statistics are consistently cited across platforms, with 50-62% decreases being the standard benchmark.
Publishers face challenges in both ad inventory fill rates and pricing without third-party cookie targeting capabilities.
First-party data collection and high-quality content strategies are emerging as key adaptation methods for publishers.
The transition represents a fundamental shift requiring publishers to restructure their monetization approaches and advertiser relationships.
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