clinical trial recruitment via social media
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AI Search Engine Responses
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ChatGPT
BRAND (3)
SUMMARY
ChatGPT provides an educational overview of clinical trial recruitment challenges and positions social media as a promising solution. The response emphasizes the broader reach and diversity advantages, citing a specific acne treatment study example where over half of participants were recruited via social media. The platform focuses on explaining the fundamental benefits and challenges of using social media for recruitment purposes.
REFERENCES (4)
Perplexity
BRAND (3)
SUMMARY
Perplexity delivers an analytical assessment with specific data points, noting that social media recruitment effectiveness ranges from 0% to 49% participant enrollment across different studies. The response emphasizes targeted outreach capabilities through platforms like Facebook and Instagram, highlighting both paid advertisements and organic posts as effective methods. It provides evidence-based insights on recruitment outcomes and cost-effectiveness.
REFERENCES (14)
Google AIO
BRAND (3)
SUMMARY
Google AIO offers a comprehensive overview covering the full spectrum of social media recruitment, mentioning Facebook and Twitter specifically. The response balances benefits with risks and considerations, emphasizing the importance of ethical guidelines and regulatory compliance. It positions social media as most effective when integrated with other recruitment methods rather than as a standalone strategy.
REFERENCES (10)
Strategic Insights & Recommendations
Dominant Brand
Facebook emerges as the most consistently mentioned platform across Google AIO and Perplexity, with Instagram also receiving attention as a key recruitment channel.
Platform Gap
ChatGPT provides more educational context but lacks specific platform mentions, while Perplexity offers detailed analytics and Google AIO emphasizes regulatory considerations.
Link Opportunity
All platforms provide substantial external references, with Perplexity leading with 14 links, suggesting strong opportunities for evidence-based content partnerships.
Key Takeaways for This Prompt
Social media recruitment effectiveness varies significantly across studies, ranging from 0% to 49% of total enrollment.
Facebook and Instagram are the most frequently cited platforms for targeted clinical trial recruitment campaigns.
Integration with traditional recruitment methods is recommended rather than relying solely on social media approaches.
Ethical considerations and regulatory compliance are critical factors that must be addressed in social media recruitment strategies.
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