best tools for tracking influencer marketing performance
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific prompt
Total Mentions
Total number of times a brand appears
across all AI platforms for this prompt
Platform Presence
Number of AI platforms where the brand
was mentioned for this prompt
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1HypeAuditor | 6 | 0 | 95 | ||
2Traackr | 6 | 0 | 95 | ||
3Upfluence | 5 | 0 | 89 | ||
4Brandwatch | 4 | 0 | 83 | ||
5Brand24 | 4 | 0 | 78 | ||
6Awario | 3 | 0 | 77 | ||
7Modash | 3 | 0 | 77 | ||
8Grin | 3 | 0 | 77 | ||
9CreatorIQ | 3 | 0 | 77 | ||
10Influencity | 2 | 0 | 70 | ||
11Socialinsider | 2 | 0 | 70 | ||
12Google Analytics | 2 | 0 | 66 | ||
13SE Ranking | 1 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Upfluence, Traackr, and HypeAuditor emerge as the most frequently mentioned and recommended platforms across all responses.
Platform Gap
ChatGPT provides the most detailed feature descriptions, while Google AIO offers better categorization, and Perplexity gives the most comprehensive brand coverage.
Link Opportunity
All platforms provide substantial external links (4-13 per response), indicating strong opportunities for tool comparison and review content.
Key Takeaways for This Prompt
Enterprise-level platforms like CreatorIQ and Traackr are consistently recommended for large-scale campaigns.
All-in-one solutions such as Upfluence and HypeAuditor are highlighted for their comprehensive tracking capabilities.
ROI measurement and e-commerce platform integration are emphasized as critical features across all responses.
The responses collectively cover over 10 different tools, indicating a diverse and competitive market landscape.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (13)
SUMMARY
ChatGPT provides a detailed overview of influencer marketing tracking tools, focusing heavily on Upfluence as an all-in-one platform with real-time tracking capabilities and e-commerce integrations. The response emphasizes specific features like ROI dashboards, conversion tracking, and platform integrations with Shopify, WooCommerce, Magento, and Amazon. It begins to mention Traackr but the response appears to be cut off, suggesting it was providing comprehensive coverage of multiple tools.
REFERENCES (4)
Perplexity
BRAND (13)
SUMMARY
Perplexity delivers a structured analysis of the best influencer marketing tracking tools, listing eight major platforms including Upfluence, Grin, Traackr, Modash, Socialinsider, Brandwatch, CreatorIQ, and HypeAuditor. The response focuses on key features to evaluate, including campaign performance tracking, ROI measurement, and real-time monitoring capabilities. It emphasizes the importance of comprehensive analytics covering engagement, reach, audience demographics, and fraud detection.
REFERENCES (12)
Google AIO
BRAND (13)
SUMMARY
Google AIO provides a categorized approach to influencer marketing tracking tools, distinguishing between comprehensive platforms like CreatorIQ and Traackr for enterprise use, all-in-one solutions such as HypeAuditor and Brandwatch, and native social media analytics. The response also highlights specific tracking methods including Google Analytics with UTM parameters and mentions SE Ranking for monitoring search result impact, offering a more segmented view of available solutions.
REFERENCES (13)
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