best OTA commission rate comparison 2025
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Expedia | 8 | 0 | 95 | ||
2Booking.com | 4 | 0 | 88 | ||
3Agoda | 4 | 0 | 87 | ||
4Hotels.com | 4 | 0 | 87 | ||
5Airbnb | 4 | 0 | 74 | ||
6Tripadvisor | 3 | 0 | 66 | ||
7GetYourGuide | 1 | 0 | 62 | ||
8Viator | 1 | 0 | 62 | ||
9HRS | 1 | 0 | 62 |
Strategic Insights & Recommendations
Dominant Brand
Booking.com emerges as the most consistently mentioned platform across all responses, with its flat 15% commission rate being highlighted as competitive and reliable.
Platform Gap
ChatGPT provides the most detailed tabular comparison, Google AIO focuses on rate ranges and factors affecting commissions, while Perplexity offers strategic insights on balancing OTA partnerships with direct bookings.
Link Opportunity
All platforms reference industry blogs and OTA management resources, creating opportunities for hospitality technology companies and revenue management consultants to provide educational content.
Key Takeaways for This Query
OTA commission rates in 2025 typically range from 15-25%, with some platforms charging up to 30% and niche OTAs offering as low as 4%.
Booking.com offers a competitive flat 15% commission rate, making it attractive for hotels seeking predictable costs.
Commission rates can be negotiated based on booking volume, property type, and strategic partnerships with OTA platforms.
Balancing OTA distribution with direct booking strategies is essential to maximize revenue while managing commission costs effectively.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (6)
SUMMARY
ChatGPT provides a comprehensive table comparing major OTA commission rates for 2025. Booking.com charges 15-25%, Expedia 15-30%, Airbnb offers 3% (shared) or 14-16% (host-only), Hotels.com 15-25%, Agoda 15-25%, Vrbo 5% plus fees, and Tripadvisor 3% processing fee. The response emphasizes negotiation potential, additional costs awareness, and the importance of encouraging direct bookings to reduce OTA dependence and improve profit margins.
REFERENCES (6)
Perplexity
BRAND (5)
SUMMARY
Perplexity presents OTA commission rates ranging from 15-30% in 2025, with some niche platforms offering as low as 4%. The detailed comparison shows Booking.com at 15%, Expedia/Hotels.com at 15-17%, Agoda at 15-25%, and variable rates for Airbnb and Vrbo. The response emphasizes that commission rates have increased over recent years, impacting hotel profitability, and recommends balancing OTA listings with direct bookings to reduce commission dependency while maintaining visibility and booking volume.
REFERENCES (8)
Google AIO
BRAND (8)
SUMMARY
Google AIO explains that OTA commission rates typically range from 15-25% but can vary significantly based on factors like OTA type, service category, and negotiated agreements. Standard OTAs charge 15-25%, specialized platforms may reach 30-40%, while smaller niche OTAs can offer rates as low as 4%. The response covers Booking.com (15-18%), Expedia Group (15-20%), Agoda (18-25%), and HRS (16%), while noting additional considerations like credit card processing fees and price parity requirements.
REFERENCES (9)
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