average e-commerce conversion rate by industry
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Network Solutions | 0 | 1 | 75 | ||
2Adobe | 0 | 1 | 75 | ||
3WordStream | 0 | 1 | 75 | ||
4Keevee | 0 | 1 | 75 | ||
5Firework | 0 | 1 | 75 | ||
6InMotion Hosting | 0 | 1 | 75 | ||
7Dynamic Yield | 0 | 1 | 75 | ||
8Speed Commerce | 0 | 1 | 75 | ||
9ConvertCart | 0 | 1 | 75 | ||
10Invespcro | 0 | 1 | 75 |
Strategic Insights & Recommendations
Dominant Brand
No specific brands were prominently featured across the responses, as the focus was on industry-wide conversion rate benchmarks and statistics.
Platform Gap
ChatGPT provided a structured table format with specific ranges, while Perplexity offered more comprehensive data with regional and device breakdowns, and Google AIO provided no response.
Link Opportunity
Both platforms referenced industry research sources like Keevee, Network Solutions, Adobe, and various conversion optimization companies, presenting opportunities for data partnerships.
Key Takeaways for This Query
Food and beverage industries consistently show the highest e-commerce conversion rates at 4.6-6.1%, driven by frequent purchases of essential items.
Luxury goods and high-ticket items have the lowest conversion rates (0.9-1.5%) due to longer decision-making processes and trust requirements.
Desktop users convert at significantly higher rates than mobile users across all industries, with desktop averaging 4.8% versus mobile at 2.9%.
Regional variations exist with Americas leading at 3.3% conversion rate, followed by EMEA at 3% and APAC at 2.5-2.7%.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (2)
SUMMARY
E-commerce conversion rates vary significantly by industry, ranging from 0.9% to 5.0%. Food & beverage leads with 3.0-5.0%, followed by books & stationery at 3.5-4.8%. Fashion and electronics have lower rates at 1.5-2.9% and 1.2-2.0% respectively. Luxury goods show the lowest conversion at 0.9-1.5%. Desktop users convert better than mobile users (4.8% vs 2.9%). These variations reflect product complexity, pricing, and consumer behavior patterns across different sectors.
Perplexity
BRAND (8)
SUMMARY
E-commerce conversion rates vary widely by industry, with an overall average of 2.5-3%. Food and beverage leads at 4.6-6.1%, followed by beauty and personal care at 4.5-4.9%. Fashion averages 1.9-3.6%, while electronics range from 1.9-4.5%. Luxury goods have the lowest rates at 1.1-1.33%. Regional differences show Americas leading at 3.3%, followed by EMEA at 3% and APAC at 2.5-2.7%. Desktop users consistently outperform mobile users in conversion rates.
REFERENCES (8)
Google AIO
SUMMARY
No summary available.
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