AI Visibility Report for “averagee-commerceconversionratebyindustry”
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AI Search Engine Responses
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ChatGPT
BRAND (9)
SUMMARY
ChatGPT provides a clear educational overview of e-commerce conversion rates, stating the global average is 2-4% and breaking down specific industry rates. It highlights Personal Care Products (6.8%) and Food & Beverages (4.9%) as top performers, while Retail Fashion (1.9%) and Home Decor (1.4%) show lower rates. The response explains that variations are driven by factors like product type, purchase intent, and decision-making cycles, with frequent low-cost purchases typically achieving higher conversion rates.
Perplexity
BRAND (9)
SUMMARY
Perplexity delivers a comprehensive analysis with detailed industry benchmarks presented in a structured table format. It confirms the 2-4% global average with a typical benchmark of 2.5-3%. The response provides extensive data on Personal Care/Beauty/Health & Wellness (3.3-6.8%) and Food & Beverages (4.6-4.9%) as leading industries. Perplexity emphasizes data sourcing methodology and includes multiple citations, making it more research-oriented than other platforms.
REFERENCES (9)
Google AIO
BRAND (9)
SUMMARY
No summary available.
Strategic Insights & Recommendations
Dominant Brand
Speed Commerce appears most prominently with 4 mentions on ChatGPT, while Adobe has minimal presence across platforms.
Platform Gap
Perplexity provides more structured, research-backed data with citations while ChatGPT offers clearer explanatory context, and Google AIO provided no response.
Link Opportunity
Both platforms show minimal brand integration, presenting an opportunity for e-commerce analytics and conversion optimization tools to establish thought leadership.
Key Takeaways for This Prompt
Personal care and food & beverage industries consistently show the highest conversion rates across both platforms.
Perplexity provides more detailed sourcing and methodology transparency compared to ChatGPT's explanatory approach.
The 2-4% global average is consistently cited, establishing this as the standard industry benchmark.
Brand mentions are minimal across platforms, indicating low commercial influence in conversion rate discussions.
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