average e-commerce conversion rate by industry
Are you in the answers when your customers ask AI?
Enter your prompt and find out which brands dominate AI search results.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (17)
SUMMARY
ChatGPT provides a structured table format showing industry-specific conversion rates, citing a global average of 3.13% and highlighting Personal Care & Beauty (6.8%) and Food & Beverage (4.9%) as top performers. The response includes specific data points with source attribution to Skailama.com.
Perplexity
BRAND (17)
SUMMARY
Perplexity offers the most comprehensive analysis with detailed industry benchmarks in table format, providing ranges for conversion rates (e.g., Food & Beverage: 3.1%-6.23%). It acknowledges data collection methodology variations and provides both overall averages and specific industry breakdowns with multiple source validation.
REFERENCES (14)
Google AIO
BRAND (17)
SUMMARY
Google AIO provides a concise overview focusing on general trends rather than specific numbers, explaining that Food & Beverage and Beauty typically achieve 4-6% rates while Home & Furniture and Luxury achieve 1-2%. It emphasizes the reasoning behind these differences, such as price points and purchase frequency.
REFERENCES (7)
Strategic Insights & Recommendations
Dominant Brand
Skailama emerges as the primary data source referenced across platforms, though no specific e-commerce platform brands dominate the conversion rate discussion.
Platform Gap
ChatGPT and Perplexity provide detailed numerical data with tables, while Google AIO focuses more on explaining the underlying factors driving conversion rate differences.
Link Opportunity
There's significant opportunity for e-commerce analytics platforms and conversion optimization tools to establish thought leadership in this data-rich topic area.
Key Takeaways for This Prompt
Beauty & Personal Care and Food & Beverage consistently rank as the highest-converting e-commerce industries across all platforms.
Global average e-commerce conversion rates are reported between 2-4%, with slight variations in methodology affecting the exact figures.
Industry conversion rates are heavily influenced by factors like price point, purchase frequency, and product complexity.
Perplexity provides the most comprehensive data range analysis, while Google AIO excels at explaining the 'why' behind the numbers.
Share Report
Share this AI visibility analysis report with others through social media