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Amazon FBA vs FBM profitability

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 11/15/2025

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Brand Performance Across AI Platforms
All 13 brands referenced across AI platforms for this prompt
Amazon
11
2
Sentiment:
Score:95
Jungle Scout
11
2
Sentiment:
Score:95
Seller Labs
0
2
Sentiment:
Score:59
4Forceget
1
1
Sentiment:
Score:58
5Bigblue
0
1
Sentiment:
Score:55
Referenced Domains Analysis
All 16 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1youtube.com faviconyoutube.com
ChatGPT:
1
Perplexity:
3
Google AIO:
3
7
#2sellerlabs.com faviconsellerlabs.com
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
#3junglescout.com faviconjunglescout.com
ChatGPT:
1
Perplexity:
1
Google AIO:
0
2
#4sell.amazon.com faviconsell.amazon.com
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
#5bigblue.co faviconbigblue.co
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2482 Characters

BRAND (14)

精选行业Query
Amazon
Bigblue
Red Stag Fulfillment
Jungle Scout
SellerSprite
EcomBalance
ShipSage
Forceget
Enso Brands
CedCommerce
Seller Labs
Versa Cloud ERP
Titan Network

SUMMARY

ChatGPT provides a data-driven analysis using Jungle Scout's 2023 State of the Seller Report, highlighting that FBM sellers achieve higher monthly revenues with 28% earning over $25,000 monthly compared to 12% of FBA sellers. The response focuses on quantitative comparisons of revenue potential and profit margins, noting that 38% of FBM sellers have profit margins exceeding 20% versus 35% of FBA sellers.

Perplexity

3235 Characters

BRAND (14)

精选行业Query
Amazon
Bigblue
Red Stag Fulfillment
Jungle Scout
SellerSprite
EcomBalance
ShipSage
Forceget
Enso Brands
CedCommerce
Seller Labs
Versa Cloud ERP
Titan Network

SUMMARY

Perplexity delivers a comprehensive analysis emphasizing that neither FBA nor FBM is universally more profitable. It provides detailed margin comparisons showing FBM typically offers 8-15% better gross margins and can be 20-40% more profitable after accounting for hidden fees. The response includes specific fee burden percentages (15-25% for FBA) and acknowledges the contextual nature of profitability decisions.

Google AIO

548 Characters

BRAND (14)

精选行业Query
Amazon
Bigblue
Red Stag Fulfillment
Jungle Scout
SellerSprite
EcomBalance
ShipSage
Forceget
Enso Brands
CedCommerce
Seller Labs
Versa Cloud ERP
Titan Network

SUMMARY

Google AIO takes a product-focused comparative approach, explaining that FBA works better for fast-selling, lightweight, low-cost products due to Prime eligibility, while FBM suits heavy, oversized, or low-margin items where shipping costs can be controlled. The response emphasizes avoiding FBA storage fees and recommends a hybrid approach as often ideal.

Strategic Insights & Recommendations

Dominant Brand

Amazon dominates the discussion as the central platform, while Jungle Scout emerges as the primary data source for seller statistics and market insights.

Platform Gap

ChatGPT focuses on statistical data from reports, Perplexity provides comprehensive margin analysis with specific percentages, while Google AIO emphasizes product-specific recommendations.

Link Opportunity

All platforms provide extensive linking opportunities with ChatGPT citing 2 sources, Google AIO providing 11 links, and Perplexity offering 12 references for further research.

Key Takeaways for This Prompt

FBM generally offers higher profit margins (8-15% better) and monthly revenues compared to FBA according to multiple data sources.

Product characteristics determine profitability - lightweight, fast-selling items favor FBA while heavy, oversized products benefit from FBM.

A hybrid approach combining both FBA and FBM is frequently recommended to optimize profitability across different product types.

Hidden fees and storage costs significantly impact FBA profitability, making careful cost analysis essential for sellers choosing between methods.

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