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Amazon FBA vs FBM profitability

Analyzed across ChatGPT, Perplexity & Google AIO
Analyzed 10/16/2025

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Brand Performance Across AI Platforms
All 4 brands referenced across AI platforms for this prompt
Amazon
3
2
Sentiment:
Score:95
Prime
3
0
Sentiment:
Score:79
FBA
3
0
Sentiment:
Score:55
4FBM
3
0
Sentiment:
Score:55
Referenced Domains Analysis
All 26 domains referenced across AI platforms for this prompt
ChatGPT
Perplexity
Google AIO
#1youtube.com faviconyoutube.com
ChatGPT:
0
Perplexity:
1
Google AIO:
4
5
#2sell.amazon.com faviconsell.amazon.com
ChatGPT:
0
Perplexity:
2
Google AIO:
2
4
#3forceget.com faviconforceget.com
ChatGPT:
0
Perplexity:
2
Google AIO:
1
3
#4sellerlabs.com faviconsellerlabs.com
ChatGPT:
0
Perplexity:
2
Google AIO:
1
3
#5spctek.com faviconspctek.com
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2304 Characters

BRAND (4)

Amazon
FBA
FBM
Prime

SUMMARY

ChatGPT provides a data-driven comparison showing that 28% of FBM sellers earn over $25,000 monthly versus 12% of FBA sellers, with 38% of FBM sellers achieving 20%+ profit margins compared to 35% of FBA sellers. The response emphasizes statistical evidence from Jungle Scout research to support profitability claims and begins to outline key factors influencing profitability decisions.

Perplexity

2373 Characters

BRAND (4)

Amazon
FBA
FBM
Prime

SUMMARY

Perplexity offers a comprehensive analysis stating that FBM generally provides higher profit margins and cost control, particularly for low-volume sellers and bulky items, while FBA can be more profitable for fast-selling standard products due to Prime eligibility and logistics efficiency. The response includes specific statistics showing 38% of FBM sellers versus 35% of FBA sellers achieving 20%+ margins.

Google AIO

591 Characters

BRAND (4)

Amazon
FBA
FBM
Prime

SUMMARY

Google AIO presents a balanced educational overview explaining that profitability depends on business model, product type, and scale. It highlights that FBM works better for heavy or low-margin products due to lower fees, while FBA benefits fast-moving, high-demand products through Prime eligibility. The response suggests a hybrid approach for maximum profitability.

Strategic Insights & Recommendations

Dominant Brand

All platforms consistently mention Amazon, FBA, FBM, and Prime as the core brands, with no clear preference shown for any particular fulfillment method.

Platform Gap

ChatGPT focuses heavily on statistical data and research citations, while Perplexity provides detailed cost analysis, and Google AIO emphasizes strategic flexibility through hybrid approaches.

Link Opportunity

All platforms provide substantial link opportunities with ChatGPT offering 3 links, Google AIO providing 20 links, and Perplexity including 17 links for further research.

Key Takeaways for This Prompt

FBM generally offers higher profit margins for sellers with specific product types or lower sales volumes.

FBA can be more profitable for fast-selling, standard-sized products despite higher fees due to Prime eligibility.

Statistical data shows slight advantages for FBM sellers in achieving higher profit margins (38% vs 35%).

A hybrid approach combining both FBA and FBM strategies may maximize overall profitability for many sellers.

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