ABM (account-based marketing) playbook template
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1American Marketing Association | 6 | 2 | 95 | ||
2Cognism | 2 | 2 | 77 | ||
3Smartsheet | 2 | 2 | 77 | ||
4xGrowth | 2 | 2 | 73 | ||
5HubSpot | 3 | 1 | 72 | ||
6Flipsnack | 3 | 1 | 72 | ||
7Demandbase | 2 | 1 | 68 | ||
8Demand Metric | 1 | 1 | 65 | ||
9Revenue Marketing Alliance | 1 | 1 | 65 | ||
10Oracle | 0 | 1 | 55 |
Strategic Insights & Recommendations
Dominant Brand
HubSpot and Smartsheet emerge as the most frequently recommended platforms for ABM playbook templates, with multiple mentions across responses for their comprehensive and accessible resources.
Platform Gap
ChatGPT focuses on curated premium resources from established organizations, while Google AIO provides structural guidance, and Perplexity offers the most comprehensive source list with both free and premium options.
Link Opportunity
There's a clear opportunity to create comparison content between free templates (Smartsheet, Cognism) versus premium offerings (AMA, Demand Metric) to help users choose the right ABM playbook template.
Key Takeaways for This Query
ABM playbook templates are essential strategic frameworks that align sales and marketing teams around high-value account targeting.
Key components include target account identification, stakeholder mapping, personalized content strategy, and measurement frameworks.
Free templates are available from Smartsheet and Cognism, while premium options from AMA and Demand Metric offer more comprehensive toolsets.
Successful ABM playbooks emphasize account segmentation tiers (one-to-one, one-to-few, one-to-many) and continuous optimization based on performance data.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (5)
SUMMARY
ChatGPT provides a curated list of comprehensive ABM playbook resources from established organizations. It highlights five key templates: AMA's step-by-step guide with 15+ customizable tools, Demand Metric's structured methodology with 16 premium templates, Flipsnack's interactive digital template, HubSpot's strategic campaign planning framework, and Revenue Marketing Alliance's expert insights guide. Each resource offers different strengths - from assessment tools and budget templates to interactive features and comprehensive strategic frameworks for implementing successful ABM programs.
REFERENCES (5)
Perplexity
BRAND (5)
SUMMARY
Perplexity offers the most comprehensive overview, defining ABM playbooks as strategic frameworks for B2B marketing success. It details seven key components: objectives, account identification and segmentation (including one-to-one, one-to-few, one-to-many tiers), stakeholder mapping, campaign execution, technology stack, measurement, and continuous improvement. The response provides specific sources for templates including Smartsheet's free customizable options, xGrowth's step-by-step guides, AMA's 15+ tools, Demandbase's strategy templates, and Cognism's goal-focused frameworks.
REFERENCES (8)
Google AIO
BRAND (3)
SUMMARY
Google AIO delivers a detailed breakdown of ABM playbook components, covering goals, target account identification, research, content strategy, multi-channel outreach, and measurement. It emphasizes the importance of sales-marketing alignment, personalization, and iterative optimization. The response includes practical elements like ICP development, stakeholder mapping, KPI tracking, and technology integration with CRM and marketing automation platforms. It positions ABM templates as tools for increased focus, improved alignment, enhanced personalization, and measurable ROI.
REFERENCES (25)
Share Report
Share this AI visibility analysis report with others through social media